You've Been Hit by Penguin! Should You Start Over or Try to Recover?

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SEW Daily July 16, 2014  RSS  Like  Follow You've Been Hit by Penguin! Should You Start Over or Try to Recover? July 16, 2014 - If you've been affected by Google's Penguin algorithm, the results can sometimes be devastating. Can your site ever recover, or does it make more sense to just scrap the site and start with a new one? This post will help you decide. Marie Haynes  |  Print version Guide to Google Analytics Demographics Reports: Age, Gender & Interests July 16, 2014 - We now have some very powerful data at our fingertips to help us understand our website audience much better. Here's how you can use the Google Analytics Demographics reports to make some great data-driven improvements to your website. Anna Lewis  |  Print version Improve Your AdWords Performance With These 3 Google Analytics Reports July 16, 2014 - You can apply the Location, Devices, and Landing Pages reports in Google Analytics to your AdWords accounts to improve the performance of your campaigns. Here's where to find these three reports and how to maximize their value. Lisa Raehsler  |  Print version Germany to Treat Google Like a Public Utility? July 16, 2014 - German officials are planning to clip the wings of tech giants such as Google through heavier regulation. The country's Federal Cartel Office would be given powers to curtail Google's influence, were it decided that it had got too big for its boots. Chris Merriman  |  Print version You Can Now Link Your Google My Business & AdWords Accounts July 15, 2014 - Google has announced an update to location extensions that will let advertisers link their Google My Business and AdWords accounts to ensure consumers will receive the correct local information they need when they're ripe to purchase. Ashley Zeckman  |  Print version Mobile Paid Search Spend Up 98% Globally vs. Last Year [Report] July 15, 2014 - Covario released its quarterly report that looks at global paid search spend. Mobile online advertising saw a 98 percent increase in spend year-over-year (YoY) and 6 percent increase quarter-over-quarter (QoQ) globally. Overall, spend was up 21 percent Yo Jessica Lee  |  Print version How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site) July 15, 2014 - It's critical to habitually audit your domains for low-value content that could negatively impact organic search visibility. Here are some efficient ways to automate and scale your efforts by leveraging the following tools, tips, and tactics. Ken Lyons  |  Print version The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content July 15, 2014 - If you find yourself creating endless content in a rut with increasingly mediocre quality and dwindling traffic, STOP right now and re-assess. Follow this framework to convert your vicious content cycle into a virtuous one. Salma Jafri  |  Print version   Webinars Upcoming Events How to Adapt to the Changing Landscape of Keyword Searches Wednesday, July 23, 2014 1:00pm ET ClickZ Live Hong Kong August 5-7, 2014 ClickZ Live San Francisco August 11-14, 2014 SES Denver October 16, 2014 ClickZ Live Chicago November 3-6, 2014 ClickZ Live Bangkok November 12, 2014 Featured Jobs White Papers SEO Senior Analyst SEO Senior Analyst (University of Phoenix (Apollo Education Group)) - San Francisco - SEO Senior Analyst   Position Summary   Want to... Senior Analyst / Manager, Optimization & Innovation Senior Analyst / Manager, Optimization & Innovation (Kepler Group LLC) - New York - As an Optimization & Innovation Senior Analyst at Kepler Group, you will be on... SEO Senior Associate SEO Senior Associate (Trinity Insight) - Philadelphia - Trinity Insight is a leading eCommerce optimization agency that helps retail brands drive more profit from... Creating, Managing and Optimizing Your Paid Media, Lisa Raehsler SES - Jul 14, 2014 How to lntroduce Customer Lifetime Value into Online Advertising Optimization Marin Software - Jul 9, 2014 Analytics, SEO, and Traffic Projections, Tom Roseberry SES - Jul 14, 2014 Content Marketing and Link Building Management: How to Avoid and Recover from Google Panda, Penguin and the Penalties, Erin Everhart SES - Jul 14, 2014

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