How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

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SEW Daily July 15, 2014  RSS  Like  Follow How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site) July 15, 2014 - It's critical to habitually audit your domains for low-value content that could negatively impact organic search visibility. Here are some efficient ways to automate and scale your efforts by leveraging the following tools, tips, and tactics. Ken Lyons  |  Print version The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content July 15, 2014 - If you find yourself creating endless content in a rut with increasingly mediocre quality and dwindling traffic, STOP right now and re-assess. Follow this framework to convert your vicious content cycle into a virtuous one. Salma Jafri  |  Print version Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors July 14, 2014 - Google Webmaster Tools has added a new reporting feature to help marketers troubleshoot rel-alternate-hreflang annotations (an attribute that communicates with Google if there are requirements for alternate languages on a web page). Ashley Zeckman  |  Print version Google Search Quality Guidelines Now Reward Expertise, Authority, Trust July 14, 2014 - The latest version of Google's "human rater handbook" aka search quality evaluation guide has leaked once again, and gives us more clues into how Google determines quality, including how expertise, authority, trust and reputation factor. Jessica Lee  |  Print version How to Sell Your SEO Plan With 5 Slides in 5 Minutes July 14, 2014 - You never really have more than five minutes to make "the sale." Here are five different people offering different common objections to implementing an SEO strategy. Each scenario offers ideas for making your pitch in five minutes with five slides. Eric Enge  |  Print version Social Media Marketing Gone Wrong July 14, 2014 - Social media can be an effective traffic driver when done well, but can truly alienate your customers when done badly, or when perceived to be done badly. Here are some major social media misfires, and how to avoid becoming the next social screw-up. Simon Heseltine  |  Print version Optimizing Across Paid & Organic Search: 3 Ways to Maximize Value July 14, 2014 - With more data available to help make smarter decisions, brands are being more strategic about when and where they overlap paid and organic efforts. Here are three things to think about for your brand as you optimize for paid and organic search. Jason Tabeling  |  Print version   Webinars Upcoming Events How to Adapt to the Changing Landscape of Keyword Searches Wednesday, July 23, 2014 1:00pm ET ClickZ Live Hong Kong August 5-7, 2014 ClickZ Live San Francisco August 11-14, 2014 SES Denver October 16, 2014 ClickZ Live Chicago November 3-6, 2014 ClickZ Live Bangkok November 12, 2014 Featured Jobs White Papers SEO Senior Associate SEO Senior Associate (Trinity Insight) - Philadelphia - Trinity Insight is a leading eCommerce optimization agency that helps retail brands drive more profit from... QA/Support Analyst QA/Support Analyst (Agora Inc.) - Baltimore - Overview This person is responsible for ensuring that features, enhancements, and fixes are developed to specifications... Financial Writer/Content Editor Financial Writer/Content Editor (The Sovereign Society) - Delray Beach - Dent Research, a growing financial publishing firm which provides cutting edge economic and... Creating, Managing and Optimizing Your Paid Media, Lisa Raehsler SES Conference & Expo - Jul 14, 2014 How to lntroduce Customer Lifetime Value into Online Advertising Optimization Marin Software - Jul 9, 2014 An Introduction to Marketing Attribution: Selecting the Right model for Search, Display & Social Advertising Marin Software - Jul 9, 2014 Analytics, SEO, and Traffic Projections, Tom Roseberry SES Conference & Expo - Jul 14, 2014

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