How Google's Search Results Will Look and Old School SEO Tests - Moz Top 10

View this email in your browser. - February 2014, Issue 2 The Moz Top 10 Marketing rules! This week, Google shows us the future of search results in Europe, while one smart SEO experiments with old tactics to see what works in 2014. We introduce you to a new tool for better writing, and explore what marketers can do about content fatigue. The 10 best articles in the world of marketing and SEO: Here's How Google's New Search Results Will Look Under European Antitrust Settlement After the fallout of legal tussling with European antitrust regulators, Google will soon give some of its prime search real estate back to competitors—free of charge. See how the new results will look, and ask yourself if this makes Google more competitive. Old School SEO Tests in Action (a 2014 SEO Experiment) What happens when you take SEO wisdom from 2009 and apply it today? Bill Sebald puts time-honored best practices to the test, and the results in 2014 may surprise you. Content Marketers Could Become Their Own Worst Enemy We've all been converted by the content bandwagon, but are we about to crash the wagon ourselves? Moz founder Rand Fishkin explores the idea of content fatigue and why amplification is trickier than ever. Hemingway (App) Now here's a tool for content marketers that actually helps you be a better writer—if writing clear, easy to understand text is your thing. We were so impressed with this app, we knew we had to share it in the Moz Top 10. The Future of TV and the Golden Age of Digital Money once spent on television advertising is now shifting towards computer screens. The folks at Distilled explore how this disruptions presents an opportunity online marketers. The Death of Keyword Ranking Reports? 10 Superior SEO Stats We've seen it coming for a long time, the decline in reporting individual keyword rankings. In this Whiteboard Friday, Cyrus Shepard explains how to report what really matters, and how it might just earn you a raise. Faceted Navigation Best (and 5 of the Worst) Practices SEO is easy. Navigation and URL parameters are hard, especially for modern sites with lots of options. In this piece from the Official Webmaster Center Blog, the folks from Google lay out best practices to make search robots happy. Hey BuzzFeed, Search Traffic is Doing Just Fine In 2014, sites like BuzzFeed and Upworthy prove the power of social media traffic, but does that make search less important? Presenting a powerful argument, Define's Marshall Simmonds explains why search is still the king. Our Themes Don’t Have sliders… Because Sliders Suck. Clients love them, and it's hard to buy a website theme without them, but do sliders have a positive impact on your website? Thijs de Valk uses science to explain why you should finally say "no" to the automatic image carousel. Don't End The Week With Nothing When you work 70 hours a week, how do you find time to actually become successful? If you haven't read Patrick McKenzie, here's a piece from one of the most engaging writers in technology and marketing today. Want more marketing power? Check out Moz tools and resources. Need to subscribe to the Moz Top 10? Sign up here. Do you have something Top 10-worthy? Let Cyrus, our editor, know what you'd like to see. This email was sent to durgaprasad345.trende@blogger.com because you subscribe to the Moz Top 10. To unsubscribe please click here Moz Top 10 1100 Second Avenue, Suite 500, Seattle, WA, 98101