Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

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SEW Daily February 19, 2014  RSS  Like  Follow Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results February 19, 2014 - If you aren't upping your content game in a big way this year, you're going to struggle. With big brands going all-in with content marketing, the competition has never been fiercer. Stand out from the noise with these techniques that get results. Brian Dean  |  Print version Google PLA Shopping Campaigns Open to All Advertisers February 19, 2014 - All online merchants now have access to Shopping campaigns, Google's Product Listing Ads program, which has been in beta since October. Shopping campaigns allow advertisers to see more product data within AdWords, among other structural changes. Mary Weinstein  |  Print version Bridging the Gap: A Recipe for Enterprise SEO Success in 2014 February 18, 2014 - SEO entails bridging the gap between the technical needs of search engines and human needs for content. SEO also must bridge many gaps within their organizations if they are to truly be effective and ensure success in 2014 and beyond. Jim Yu  |  Print version 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education February 18, 2014 - Plenty of changes have been made on both Google and Bing Ads in the last year as a result of enhanced campaigns. With a long list distractions and optimization ideas, let's focus on three simple tactics which can drive quick wins. John Gagnon  |  Print version   Webinars Upcoming Events Harness Predictive Power for Personalized Customer Experiences March 19, 2014 1:00pm ET SES Jakarta March 18-19, 2014 ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 27-29, 2014 ClickZ Live San Francisco August 11-14, 2014 Featured Jobs White Papers Account Manager Account Manager (Resonate) - Reston - Resonate is a cutting-edge online advertising company, recently voted one of America’s Most Promising Companies by Forbes... Account Manager Account Manager (Resonate) - New York - We are seeking a highly-talented Account Manager who will help manage our continually growing business in the Brand space. The... SEO/SEM Specialist SEO/SEM Specialist (Northwestern University) - Chicago - About Northwestern University: Northwestern University is a private research university located on lakefront... Harness the business power of Facebook Oracle - Feb 18, 2014 Getting true value out of social data Oracle - Feb 18, 2014 How Media Buyers Find Successful Traffic Sources Using Media Intelligence AdClarity - Feb 18, 2014 Social Advertising to Increase Lead Gen, Engagement & ROI, Jacinta Walker SES Conference & Expo - Feb 18, 2014

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