Sick to Death of Content Marketing

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SEW Daily July 19, 2013  RSS  Like  Follow Sick to Death of Content Marketing July 19, 2013 - SEO isn't content marketing and content marketing isn't SEO. There's some potentially great crossover, but one is not a replacement for the other. Rather than trying to rebrand yourself, here's why you should be proud to be an SEO professional! Jon Ball  |  Print version 5 Google Dynamic Remarketing Ads Best Practices July 19, 2013 - Google transformed the face of retargeting for online businesses this June with the release of Google Dynamic Remarketing, making retargeting specific to user search available to retailers of all sizes. Here are five best practices for retailers. Mary Weinstein  |  Print version Advertising on Amazon: 3 Winning Channels July 19, 2013 - Amazon is definitely the right place for merchants looking to increase sales – it's just a matter of picking the right advertising product. Here's a rundown of the three most popular forms of Amazon advertising: product, local, and display ads. Marc Poirier  |  Print version How to Start a Realistic International SEO Campaign July 19, 2013 - A new international SEO initiative is an exciting undertaking, but can be a daunting task when you take locations, languages, and many other factors into account. Your best success will come from a key combination of focus and realism. Greg Kihlström  |  Print version Ripoff Report Launches Verified, a New Program to Shield Businesses From Negative Reviews July 18, 2013 - Ripoff Report, one of the most popular review sites for posting customer complaints, has launched "Ripoff Report Verified." The new program gives businesses a chance to resolve disputes in 14 days before negative reviews are posted for $89 a month. Pierre Zarokian  |  Print version Video Ad Views Surge to Record 20 Billion in June July 18, 2013 - In June, 183 million Americans watched more than 44 billion online content videos, while the number of video ad views surpassed 20 billion, comScore reports. YouTube also reveals which summer movie and music blockbusters video ads were viewed most. Greg Jarboe  |  Print version Google Maps Overhaul Arrives for iOS, With Dedicated Tablet Design July 18, 2013 - The iOS update sports an overhauled interface with new discovery features. But more importantly for Apple tablet users, the updated app has been specially designed so all the above features work better and more intuitively on a bigger screen. Lee Bell  |  Print version Google EU Antitrust Concessions Called 'Insufficient' July 18, 2013 - Although it was widely thought that Google's three-year long antitrust review in relation to the firm blocking its rivals in search results was coming to an end, it seems not. EU regulators say Google must offer more and improved concessions. Carly Page  |  Print version SEO Cheat Sheet: 15 Common Oversights Found During Site Audits July 18, 2013 - SEO has become a very complex job. Has it become too complicated for you to continue doing it yourself? Use this helpful list and related questions to test your SEO knowledge – and determine whether it's time to call in an SEO professional. Kristine Schachinger  |  Print version Integrating Owned, Earned & Paid Media For Better SEO July 18, 2013 - Organic search is extremely effective at reaching new audiences, causing many to forgo the integrated approach and focus just on SEO. Resist this urge! Here's how owned, earned, and paid media supports SEO for maximum organic search performance. Rebecca Murtagh  |  Print version Local Keyword Research: 3 Ways to Use Google July 18, 2013 - The tools available for mining and identifying keywords that will drive the highest ROI are extensive, but often the best place to start is at the search engines. Here's how to discover new keyword opportunities for local businesses using Google. Adam Dorfman  |  Print version Matt Cutts on Multiple Domain Names: Avoid Massive Cross-Linking Schemes July 18, 2013 - If you have multiple domains, should you link them altogether, or will this look spammy? Google's Matt Cutts says to keep everything within the same domain to prevent mass cross-linking, and prevent any massive cross-linking schemes between sites. Jennifer Slegg  |  Print version Baidu Buys App Store 91 Wireless for $1.9 Billion July 17, 2013 - Baidu is in the process of making one of the largest ever Chinese Internet takeovers, with a $1.9 billion purchase of 91 Wireless, an Internet app Store, from NetDragon. Jennifer Slegg  |  Print version   Webinars Upcoming Events Available On Demand: Sweet Leads are Made of This - Integrating Social Media with Marketing Automation Available On Demand: Reach More Customers - Expanding your campaigns and optimizing for Canada SES San Francisco September 10-13, 2013 SES Hong Kong September 16-18, 2013 SES Chicago November 4-7, 2013 SES Singapore December 3-4, 2013 Featured Jobs White Papers SEO Specialist SEO Specialist (Wyatt Investment Research) - Richmond - SEO Specialist Wyatt Investment Research Marketing Team – Burlington, VT or Virtual... Email Marketing Manager Email Marketing Manager (Flightpath) - New York - Flightpath is an award-winning creative digital agency located in NYC. We plan, provide and measure the digital... Senior digital marketing Analyst Senior digital marketing Analyst (Consumer Reports) - yonkers -   The Senior Digital Marketing Analyst, in the digital marketing group of... 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