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The annual study of Fortune 500 company blogs and social media use by the University of Massachusetts Dartmouth has been published for 2013 indicating the largest increase in corporate blogs since 2008. Other statistics from the report:
Here is the full infographic and report. In Other Online Marketing News…How Marketers Are Approaching Mobile in 2013: A new study from Chief Marketer reports that most marketers are integrating mobile in their marketing efforts including 76% that optimize email for mobile. However, only 40% are optimizing email landing pages for mobile. Source: MarketingProfs TV + Twitter = Sharknado. SyFy ran a TV movie about a tornado of sharks pummeling Los Angeles that attracted over 300,000 tweets during the broadcast. An additional 400,000 plus tweets went out leading up to the show and afterwards. Wil Wheaton live tweeted the show and it was retweeted over 10,000 times. Source: AllTwitter Baby Boomers and seniors now spend more time online than watching television, according to a report by Ipsos and Google. Source: MarketingProfs Buyers prefer B2B vendors with better site search & easier purchase processes. (that’s why you optimize!) Sourcs: BtoB Magazine Yahoo buys Admovate to ramp up its mobile advertising Source: Network World B2B Email Marketing Study: What is the biggest challenge with email marketing for B2B marketers? Content & measuring ROI. BtoB Magazine Search Rules in Ecommerce: Online retailers are putting most of their marketing budget into search. Source: VentureBeat Smartphone Marketing Opportunities Abound: Google study reports that 56% of U.S. consumers own smartphones, 61% search daily, 77% research product or services. Mobile ad spend is $7.7B in 2013, $28B by 2017. Source MediaPost Where are B2B Multi-Channel Marketers Investing Most? A new study from Silverpop and Forrester reveals that B2B Marketers are invested more heavily than B2C in only one area of multi-channel marketing. Guess what it is? Source: MarketingProfs Advertising Investments Rose 30% During Q1 2013 At Tech Companies While Overall Ad Spend Dropped 1% Source: Mediapost From The Online Marketing Blog CommunityHere’s our favorite comment from this week’s posts: How to Rock Content Marketing World 2013 – Six Ways This is one of the biggest issues and I think it has a lot to do with the presenters as much as the attendees. Listening to someone drone on over a PPT can be horribly boring. Many presenters are simply regurgitating the same message wherever they go. Research your presenters and watch clips of them in action. Find the ones that excite you, that speak to you. Stay away from the drones. What's Your Take?Should all Fortune 500 companies have social profile links on their home pages? Did you Tweet while watching Sharknado? What, you didn’t watch Sharknado? That’s OK, neither did we Have a great weekend!
© Online Marketing Blog, 2013. | Online Marketing News: Fortune 500 Social Media Pops, Sharknado!. Boomers Online Not TV, Ecomm & Tech Boost Spending | http://www.toprankblog.com         More Recent Articles
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