Here are a couple images that I thought would be worth sharing on the blog.
I ordered a portable external battery not too long ago via Amazon.com from a company called Anker. I’d seen it recommended as a good option to help deal with Google Glass’ poor battery life, and it seems like that’s going to be the case.
In the product box was what I think is a pretty effective attempt at encouraging reviews. It’s not local search-related, but maybe some of you small business owners can use this (or something similar) to get more reviews of your business on Google+, Yelp, Citysearch, InsiderPages or wherever.
It started with this small card:
And that card then flips open to show this message:
I drew an arrow where the review encouragement begins. I think the wording is pretty effective: “… post a product review so that others can benefit from your experience” — that’s an appeal to our innate desire to help people. And the next sentence works for me, too, where it mentions being a “growing business” and “we know how scarce time can be.”
The inclusion of specific instructions is smart, too. Only problem is that Amazon seems to have changed the wording on its button — the card says “Create your own review,” but Amazon’s button now says “Write a customer review.” Still, no big deal there, in my opinion.
I think that’s an effective example of review encouragement (although no, I haven’t actually followed through and written one myself yet).
Do you agree? Anything you’d do differently? What are some effective messages that you’ve seen to encourage reviews?
This is a post from Matt McGee's blog, Small Business Search Marketing.
Good Example: How to Ask for a Review
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