Defining Authorship: The Difference Between Contributors and Guest Authors

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SEW Daily June  4, 2013  RSS  Like  Follow Defining Authorship: The Difference Between Contributors and Guest Authors June 4, 2013 - Many people are missing the point of authorship. Strong authors who pass great Author Rank won’t be people who simply blog a lot, all over the place; they will be contributors who contribute amazing content that is relevant. Dave Snyder  |  Print version 5 Steps to Create a Website That Both Your Customers & Search Engines Will Love June 4, 2013 - A major mistake businesses often make when it comes to SEO is optimizing their website at the expense of their customers. Here are 5 steps you can implement to avoid this, and create a website that both your customers and search engines will love. Jay Taylor  |  Print version 2 Underutilized Opportunities for Schema on Your Website June 4, 2013 - Want to make your website's listing stand out from others within increasingly limited search engine real estate? Two schema.org protocols – breadcrumbs and person markup – both offer huge opportunities and are really easy to implement. Carrie Hill  |  Print version Twitter May Launch Retargeting for Advertisers June 4, 2013 - Although Twitter hasn't confirmed the feature, those said to have knowledge of the matter say it's coming soon. With all of Twitter's advertising options and other engaging features rolling out, it seems retargeting could be a logical next step. Jessica Lee  |  Print version A 5-Step Plan to Increase Brand Awareness Using the Google Display Network June 3, 2013 - When it comes to increasing brand awareness, AdWords can be a great medium that is often overlooked by marketers who defer to social media and other channels. Use this simple plan to create a brand awareness campaign on the Google Display Network. Noran El-Shinnawy  |  Print version 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships June 3, 2013 - Getting the most out of Twitter without Twitter getting the most out of you is a daily challenge for consumers, journalists, media, and brands small and large. But following Twitter best practices can ease the pain and increase the exposure rate. Lisa Buyer  |  Print version 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand June 3, 2013 - Social media offers unprecedented access to cultivate relationships with customers, one at a time. For those who seek to build sustainable brands, social media should never take the place of the website as the ultimate destination of the brand. Rebecca Murtagh  |  Print version How to Dominate the Entire First Page of Google June 3, 2013 - Controlling the conversation around your brand is critical to upholding and improving reputation and converting more customers. Here's how to make sure you monopolize all the available paid and organic brand real estate on the first page of Google. George Fischer  |  Print version How to Use Twitter's Vine App June 3, 2013 - Whether you use Twitter's Vine app to take customers behind the scenes of your brand, demonstrate new products/services, run competitions, or simply share things with your fans, consider these tips before activating your strategy. Greg Jarboe  |  Print version Google Updates Data Highlighter, Launches Structured Data Markup Helper June 3, 2013 - Google has announced two new structured data features. Google has updated the Data Highlighter, which now covers eight types of structured data. Also, the new Structured Data Markup Helper is designed to help guide webmasters with HTML coding. Jennifer Slegg  |  Print version   Webinars Upcoming Events Know your Ambiguous Customer: Effective Multi-Channel Tracking June 5, 2013 1:00pm ET / 10:00am PT Sweet Leads are Made of This: Integrating Social Media with Marketing Automation June 18, 2013 1:00pm ET / 10:00am PT Google Plus Your Organic Strategy or Google Negative Your Rankings and Traffic! June 20, 2013 1:00pm ET / 10:00am PT SES Toronto June 12-14, 2013 SES San Francisco September 10-14, 2013 SES Hong Kong September 16-18, 2013 SES Chicago November 4-7, 2013 Featured Jobs White Papers Digital Media Analyst Digital Media Analyst (Assurant ) - Milwaukee - Assurant Health is the brand name for a family of health insurance products focused on providing a variety of... Email Marketing Manager Email Marketing Manager (Flightpath) - New York - Flightpath is an award-winning creative digital agency located in NYC. We plan, provide and measure the digital... SEO Specialist / Account Manager SEO Specialist / Account Manager (Actonia) - Chicago - Actonia Inc. is an online search marketing solution, service and support partner for some of the top online... Webinar: Reach More Customers - Expanding your campaigns and optimizing for Canada, Bing ClickZ Academy - May 23, 2013 Beyond Last Touch: Understanding Campaign Effectiveness Quantcast - May 20, 2013 Display Ad Clickers Are Not Your Customers Quantcast - May 20, 2013 Six Things You Need To Know About Real-Time Advertising Quantcast - May 20, 2013

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