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Community Manager Appreciation Day Infographic Offers Insight to CM Platforms, Roles & TraitsWomen still hold the majority of Community Manager positions, although men are making gains, accounting for 39% across the U.S. This is a marked move towards gender neutrality compared to 2010, when just 31% of Community Managers were male, according to the annual Community Manager Report from Social Fresh. Their data shows that CMs might be more mature, or at least a bit older, than the stereotype indicates: the average age of a CM was 29 in 2011, but expected to reach 32 in 2013. Researchers also found that 4 out of 5 CMs work in-house for brands, with the remainder on the agency side. Boston, Washington D.C. and Cincinnati are hotspots for CMs, boasting the most filled positions per capita in the country. Study participants indicated they’d found the greatest community building success on Facebook, with 54% reporting the social giant was their preferred network. Twenty percent of Community Managers found the most success on Twitter, while LinkedIn followed at a distant third, preferred by just 8% of CMs. Online Video Now Used by Over 90% of Marketers as Offer for Demand Generation
In-house email marketing is a tactic still employed by over 90% of marketers, while print, radio and television combined dropped to about half. Respondents also reported the greatest perceived quality of leads from in-house email marketing, followed closely by SEO, telemarketing and tradeshows or events. Social media falls about midway on the quality scale, yet produces the lowest cost leads by far, they report. Facebook Exceeds Expectations with $1.59 Billion in Q4 2012 Revenue, Driven by Mobile Facebook increased their mobile revenue from about 14% of advertising revenue to 23% in just one quarter, making the end of 2012 a big win for the social network. ”In 2012, we connected over a billion people and became a mobile company,” said Mark Zuckerberg, Facebook founder and CEO. “We enter 2013 with good momentum and will continue to invest to achieve our mission and become a stronger, more valuable company.” Marketers may be particularly interested in these stats from Facebook’s earnings report:
HMV Learns Hard Lesson About Social Media Account Management Thursday morning, bankrupt UK retailer HMV briefly lost control of their Twitter account, as a person or persons claiming to be employees in the process of being fired from the company sent out a series unflattering tweets. “There are over 60 of us being fired at once! Mass execution, of loyal employees who love the brand,” one tweet read, with the hashtag #hmvXFactorFiring. Another (undoubtedly embarrassing for the brand) tweet declared, “Just overheard our Marketing Director (he’s staying, folks) ask, ‘How do I shut down Twitter?’” The Marketing Director soon enlisted help in deleting the tweets almost as soon as they appeared, though most, if not all, were retweeted by at least a few users before they could be removed. And the lesson for brands is pretty cut and dried: remove access from social accounts BEFORE you fire your staff. From this day forward, may we refer to an oversight to do so and the inevitable account hijacking as “Being HMV’d.” Marissa Mayer Halts the Yahoo! Revenue Bleeding; First Increase in Four Years Posted Yahoo! may just become a serious search marketing contender once again with Marissa Mayer at the helm. Plagued by internal problems and a revolving door on the CEO’s office, Yahoo! has seen their revenue falling each quarter over the past four years. Though the latest report shows revenue grew only slightly, from $4.98 billion in 2011 to $4.99 billion for 2012, profits were up $1.06 billion over a year ago. Quarterly search revenues grew 4% YoY, while paid ad clicks saw an increase of 11% over Q4 2011. Overall, things are looking up for Yahoo and advertisers had best keep them on the radar. Facebook Settles Sponsored Stories Lawsuit for $20 Million Approximately 125 million Facebook users received emails this past week notifying them of the settlement of the lawsuit against Facebook for using their names and profile pictures in Sponsored Stories ads. Forbes columnist Kashmir Hill was among those contacted and explains why she won’t be running to collect her $10 share of the windfall: in order to file a claim, users must attest under threat of penalty of perjury that they did not know Facebook received income from Sponsored Stories (among other required declarations). “I'm very curious how many of the 125 million didn't know that Facebook was making money this way,” she writes. Indeed. News & Commentary from the TopRank TeamMike Yanke: Paid Social Advertising Budgets to Increase in 2013 Brian Larson: Facebook Creates the Ultimate Gift Card Rob Bayne: Expertise & Budget Among Top Mobile Marketing Challenges Have Your Say: Is your company using online video for lead generation, or is it more effective in helping you achieve other goals? Do you think Yahoo! can become a serious search contender again? And what do you think of HMV’s mass firing and account hijacking? Share your thoughts in the comments!
© Online Marketing Blog, 2013. | Online Marketing News: More Men Managing Communities, Video in Content Marketing Grows, HMV: How Do We Shut Down the Twitter? | http://www.toprankblog.com        More Recent Articles
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