4 Ways to Create a Better Website Experience for Users & Search Engines

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SEW Daily February  4, 2013  RSS  Like  Follow 4 Ways to Create a Better Website Experience for Users & Search Engines February 4, 2013 - Whether your website exists to convert, inform, portray a brand or message, or facilitate a user, you have to work for the traffic you get. Don’t give them an excuse to run once they walk in the door. Here’s how to optimize your website experience. Josh McCoy  |  Print version Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump February 4, 2013 - Every so often, after having worked on an account with successful results, there can be a plateauing or declining period. Even if you profits aren't dipping, proactively performing these steps will help your account operate at peak performance. Purna Virji  |  Print version 7 Tips on How to be Found in a Post-Search World February 4, 2013 - Users and visits are coming from a greater variety of places. Here’s how you can adapt to evolving user behavior to make sure your products, brands, and information is discoverable via interaction not involving Google or other search engines. Andrew Delamarter  |  Print version Tips for Marketing a Sales Call & Free Sample February 4, 2013 - One important element of any search-based lead generation campaign is the offer – what does your prospect get after you get their contact information? A good offer can bring in oodles of qualified prospects, but a poor one can kill your lead flow. Howard Jacobson  |  Print version AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier February 4, 2013 - AdWords for video now displays reach and frequency metrics in the campaign reporting interface, giving marketers and advertisers more insight into how many unique viewers have seen their ad and the average number of times they’ve seen it. Greg Jarboe  |  Print version Link Audit Diagnosis Tips February 3, 2013 - Auditing a link profile is more than backlinks and referring domains. If you only scratch the surface, the result will be tragic. There are many metrics to account for when researching the reason for declining traffic and unnatural link warnings. David Daniels  |  Print version   Webinars Upcoming Events TBD March 6, 2013 1:00pm ET / 10:00am PT SES London February 18-21, 2013 SES New York March 25-28, 2013 SES Shanghai May 29-30, 2013 SES Toronto June 12-14, 2013 SES San Francisco September 10-14, 2013 SES Chicago November 4-7, 2013 Featured Jobs White Papers

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