Publisher Guide for Adding Custom Variables in Google Tag Manager

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SEW Daily July  9, 2014  RSS  Like  Follow Publisher Guide for Adding Custom Variables in Google Tag Manager July 9, 2014 - This detailed step-by-step guide will teach you how to install publisher-centered Google Analytics custom variables using Google Tag Manager. Here's how to install the Category, Content Type, Publication Date, and Author customer variables. Charlene Dipaola  |  Print version How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time July 9, 2014 - If you push to learn and test new ideas, you will diversify your campaigns, which will help your overall performance. But through this process you will grow as a campaign manager as you expand your knowledge and experience. Here's how to get started. Joseph Kerschbaum  |  Print version Mobile Site Configuration 101: How to Choose July 9, 2014 - If you aren't doing mobile, your site will be left behind in the search results. Here's how to decide which type of configuration to use for your mobile site (responsive, dynamic, or redirection to mobile URLs) and avoid common obstacles. Jim Yu  |  Print version 'Delete' is Now 'Remove' In AdWords July 8, 2014 - Google AdWords changed terminology within its interface that replaces most instances of the word "delete" with "remove," as in advertisers will remove campaigns, not delete them. Google said it will help people remember items are not gone forever. Jessica Lee  |  Print version Google's Matt Cutts Goes on Leave, but Says Don't Panic July 8, 2014 - Google's Matt Cutts is taking a break until November to spend quality time with his wife, he says, but don't panic - he's leaving webspam in the capable hands of the team at Google and offered up resources for people to learn and stay informed. Jessica Lee  |  Print version Top Keyword Combos for PPC Retail Ads During Back to School [Data] July 8, 2014 - The back-to-school and back-to-college retail audience spent an estimated $72.5 billion in 2013. Here's a look at how word choice in retail PPC ads during the back-to-school season (July 15 to September 15) can impact your campaign success. John Gagnon  |  Print version Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began July 8, 2014 - Some organizations may continue to view mobile as an "add-on" or supplementary effort. However, those who embrace the shift in behavior and deliver what their customers want and need to make a purchase decision will likely be the ultimate winners. Rebecca Murtagh  |  Print version   Webinars Upcoming Events How to Adapt to the Changing Landscape of Keyword Searches Wednesday, July 23, 2014 1:00pm ET SES Atlanta July 9, 2014 ClickZ Live Hong Kong August 5-7, 2014 ClickZ Live San Francisco August 11-14, 2014 ClickZ Live Chicago November 3-6, 2014 ClickZ Live Bangkok November 12, 2014 Featured Jobs White Papers Financial Writer/Content Editor Financial Writer/Content Editor (The Sovereign Society) - Delray Beach - Dent Research, a growing financial publishing firm which provides cutting edge economic and... SEO Manager SEO Manager (Red Spot Interactive) - Jupiter - Due to  Red Spot Interactive's continued product and client successes, Red Spot Interactive is undergoing an... Accountant Accountant (Agora Publishing) - Baltimore - Agora, Inc. an international publishing company located in the historical Mount Vernon district of Baltimore City is... The Multiplier Effect of Integrating Search & Social Advertising Marin Software - Jun 9, 2014 Data Big and Small: Making Each Work for Digital Marketing, Sylvia Ng ClickZ Live - May 13, 2014 Optimizing Your Digital Marketing Spend through Multi-Channel Attribution, Nick Necsulescu ClickZ Live - May 14, 2014 Networks, Exchanges, Programmatic: Key Differences & Opportunities, James Aitken ClickZ Live - May 14, 2014

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