Defining Local SEO KPIs & How to Measure Them for Maximum ROI

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SEW Daily July 31, 2014  RSS  Like  Follow Defining Local SEO KPIs & How to Measure Them for Maximum ROI July 31, 2014 - With these seven local SEO key performance indicators, you can implement a simple three-step process to quickly track local search performance, measure the effectiveness of local SEO efforts, and analyze results to optimize future efforts. Bill Connard  |  Print version How to Create a Social Media Friendly Landing Page July 31, 2014 - The same psychology that applies to crafting an engaging social media post should apply to the pages those posts lead to. Each social channel has its own culture and language. Your landing pages must match that, and present one simple call to action. Michelle Stinson-Ross  |  Print version Advertisement 7 Day FREE Trial Access to 400+ Digital Marketing Video Classes Get 7 days of FREE access to the Online Marketing Institute's entire eLearning Library covering social media, Facebook, SEO, PPC , Content Marketing, Mobile, Analytics, and more. Learn the skills you need to improve ROI, advance your career and stay current on industry trends. Start Trial Now! Google Introduces Product Ratings on PLAs July 30, 2014 - Google has announced that AdWords will begin featuring product ratings on Product Listing Ads (PLA) starting now and running through October for all advertisers who are eligible. After October, only advertisers who've opted in will continue. Jessica Lee  |  Print version Google Still Shows Max Mosley S&M Party Pictures, So He Sues Again July 30, 2014 - The former Formula One president is suing Google because its search results still include images of him from an infamous sex orgy that included multiple prostitutes. Google says it has already removed "hundreds of URLs". Ashley Zeckman  |  Print version Maybe We Should Break Up With Google July 30, 2014 - Quit obsessing about top rankings. If your business relies too heavily on organic search traffic from Google, maybe it's time to alleviate that dependence. Chase healthier goals: being the most competitive, relevant, knowledgeable, and trustworthy. Jennifer Van Iderstyne  |  Print version 3 Ways to Extend Your Products Into Social This Holiday July 30, 2014 - Social shopping sites represent a huge revenue opportunity for retailers this holiday season. Social offers lots of value in the form of branding. Start by focusing on your top products, and use search data to drive social merchandising decisions. Dave Schwartz  |  Print version   Webinars Upcoming Events ClickZ Live Hong Kong August 5-7, 2014 ClickZ Live San Francisco August 11-14, 2014 SES Denver October 16, 2014 ClickZ Live Chicago November 3-6, 2014 ClickZ Live Bangkok November 12, 2014 Featured Jobs White Papers Internet Marketing Campaign Manager Internet Marketing Campaign Manager (Straight North, LLC) - Fort Mill - We are looking for a talented Internet Marketing Campaign Manager to join the team at our... Online Marketing Coordinator Online Marketing Coordinator (NewMarket Health) - Baltimore - Want to learn marketing from the best minds in the business? NewMarket Health, a subsidiary of Agora... Call Center Manager Call Center Manager (Common Sense Publishing) - Delray Beach - Wanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response Times, Abandon... Why website personalisation matters Sitecore - Jul 31, 2014 How to drive revenue from your customers over their entire lifetime Sitecore - Jul 30, 2014 Adapt marketing for multiple devices Sitecore - Jul 30, 2014 How to choose the best CMS for customer experience management: a guide for both marketers and developers Sitecore - Jul 28, 2014

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