SEO Updates

Tuesday, 24 June 2014

Did Google Kill Spam? Meanwhile, Facebook Brand Engagement Plummets - Moz Top 10

June 2014, Issue 2 - View this email in your browser.

The Moz Top 10

Prepare yourself for another round of the best marketing articles on the web. Peek into how your competition is using social, learn how to banish content launch anxiety, and find out if Google finally beat spam. All that and more is yours at the mere click of a mouse...

Did Google Finally Kill the SPAM from the SERPS? – Case Study

How well is the PayDay Loan 3.0 Google Update really performing? Razvan Gavrilas from Cognitive SEO investigates SERPS for Viagra and payday loans.

 


Your Google Algorithm Cheat Sheet: Panda, Penguin, and Hummingbird

Of course you know everything there is to know about the Google algorithms, but does your boss? This complete guide translates the details of Google's menagerie for readers with all levels of SEO experience.

 


The Ultimate List of IFTTT Recipes for Marketers

So many recipes we couldn’t even scroll through them all! Spend a few minutes customizing the recipes you need from this well-organized list, and you could save hours (and win marketing).

 


Learning More About That Other Half: The Case for Cohort Analysis and Multi-Touch Attribution Analysis

KISSmetrics makes cohort analysis and multi-touch attribution analysis seem easy (and then helps you figure out if you really need either). Not bad for a day's work.

 


New Report Reveals Just How Drastically Brand Engagement is Plummeting on Facebook

Engagement is down and it's not just you. Commiserate with some top brands and start thinking about whether to pony up for ads or look for a new platform.

 


Life is a Game. This is Your Strategy Guide

Level up in life with this thoughtful, comprehensive, and gorgeous guide from Oliver Emberton. We especially love the part about developing valuable skills.

 


How to Deal with Content Launch Anxiety

You made the content. It's awesome. And now you have to show it to the world. Ross Hudgens reveals his process and talks about how you can sidestep fear and reach success before your next big reveal.

 


Study: How Marketers Optimize Their Social Content

Think you're behind in the social media marketing game? You might be surprised. This study will help you assess the competition and you might even pick up a few tips.

 


Feeding the Hummingbird: Structured Markup Isn't the Only Way to Talk to Google

Schema got you down? Learn the myriad of other ways you can make sure Google is understanding the semantic meaning in your content.

 


On Hiring Great People

You can achieve all the success, but at the end of the day it's working with a great team that makes everything worth it. Richard Baxter reveals the three things he looks for in a new team member.

 


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