Local Listing Management Priorities: How & Where to Syndicate Local Data

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SEW Daily May  8, 2014  RSS  Like  Follow Local Listing Management Priorities: How & Where to Syndicate Local Data May 8, 2014 - Multi-location businesses face unique challenges in the management, optimization, and distribution of local business listing information. Accuracy is critical. Here's how to implement a smarter, more effective local listings syndication strategy. Bill Connard  |  Print version Google Reveals What New & Expectant Parents Search For May 8, 2014 - New and expecting parents do twice as many searches as non-parents. Health is their biggest concern, but believe it or not, college planning is right up there. And they rely heavily on mobile devices for more than you might think. Greg Jarboe  |  Print version PPC SWOT Analysis: Manage Campaigns Like a Business May 8, 2014 - An analysis of strengths, weaknesses, opportunities, and threats will help give you a detailed understanding of opportunities inside and outside of your paid search accounts. Here's how to do a PPC audit through the lens of a SWOT analysis. John Lee  |  Print version Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study] May 7, 2014 - Google research reveals 34 percent of consumers on tablets or computers will also go to a store. And these people are ready to buy once they are in a store, as 18 percent of local searches lead to sales, compared to 7 percent for non-local searches. Jessica Lee  |  Print version 7 Reasons You Need to Update Your Google Maps App May 7, 2014 - Google Maps has released a major update to their app for Android and iOS, including lane guidance, offline directions, improved search for restaurants, bars, and hotels, direct integration with the Uber app, ability to save locations, and more. Ashley Zeckman  |  Print version How to Recover From a Google Smartphone Rankings Demotion [Case Study] May 7, 2014 - Websites that incorrectly handle mobile users can face a smartphone rankings demotion in Google. Here's how one website that was hit by a demotion fixed technical problems causing the issue, and rebounded once the changes were implemented. Glenn Gabe  |  Print version 10 Video SEO Tips That Can Truly Impact Your Rankings May 7, 2014 - Video SEO best practices and ideas for taking a long-term, quality-driven approach to get your videos to rank well for your search terms. Let these 10 points be your checklist as you plan or review your video SEO strategy. Evy Wilkins  |  Print version   Webinars Upcoming Events Harness Predictive Power for Personalized Customer Experiences March 19, 2014 1:00pm ET ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 27-29, 2014 SES Atlanta July 9, 2014 ClickZ Live Hong Kong August 5-7, 2014 ClickZ Live San Francisco August 11-14, 2014 Featured Jobs White Papers Technology Account Manager Technology Account Manager (SourceMedia) - New York - SourceMedia is looking for a Technical Account Manager to join our brand new online advertising team and support... Digital Account Manager Digital Account Manager (SourceMedia) - New York - SourceMedia is looking for a Digital Account Manager to join our online advertising team and support our client... Associate Financial Editor Associate Financial Editor (Money Map Press) - Baltimore - Money Map Press is seeking an Associate Financial Editor. You’ll work with some of the world’s... The five Cs of effective content marketing Brightcove - May 2, 2014 The Marketer's Guide to Customer Loyalty BigDoor - Apr 29, 2014 The Relevancy Ring - ESP Buyers' Guide 2014 Yesmail Interactive - Apr 30, 2014 How to use video to influence buyers Brightcove - Apr 24, 2014

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