Fundamental Elements of Effective User Personas

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SEW Daily May 22, 2014  RSS  Like  Follow Fundamental Elements of Effective User Personas May 22, 2014 - An accurate depiction of the roles and knowledge base of the intended user is essential. A more thorough description of a role helps inform the design efforts so that you more accurately provide the tools and information users need to succeed. Larry Marine  |  Print version Hub Link Building With Majestic SEO May 22, 2014 - Majestic SEO's Clique Hunter should be one of your go-to tools for link building due to its focus on sites that are (mostly) relevant and sites that are willing to link to others in your industry. Here's how to use it to find hubs and secure links. Dave Davies  |  Print version How to Use Google Analytics Site Search Reports May 22, 2014 - If your website has a search bar, you need to ensure you’re making the most of this valuable report in Google Analytics. It’s quick to set up and can soon be giving you all sorts of insights and ideas that you may never have had without it. Anna Lewis  |  Print version Search is the Starting Point for 60% of Travelers, While Social Informs [Study] May 21, 2014 - Kenshoo has released an industry spotlight report on the travel sector that shows 58 percent of leisure travelers and 64 percent of business travelers begin with search, with one out of four tablet users converting by booking air travel on a tablet. Jessica Lee  |  Print version Did Your Manual Penalty Disappear? It Probably Expired May 21, 2014 - Did you know that all Google manual penalties have an expiration date? In some cases, they can expire after just a few months. In other cases it can take years. So is there a discernible pattern to help us know when a penalty is going to expire? Marie Haynes  |  Print version 3 Principles of Behavioral Economics That Will Increase Your Web Sales May 21, 2014 - If your ultimate goal is to get people to buy, you must understand what drives them to make that decision. Different things matter to different people, but here are three key things you can take advantage of that factor into people's buying habits. Erin Everhart  |  Print version Google Launches Panda 4.0 May 21, 2014 - It's official. Panda 4.0 has officially hit the Google search results. Google and Matt Cutts have confirmed Panda 4.0 began rolling out yesterday, and it has caused some waves in the search results along with an update targeting spammy queries. Jennifer Slegg  |  Print version Google Targets Spammy Queries With Payday Loans Algorithm Update May 21, 2014 - Over the weekend Google released an update to their algorithm most commonly referred to as the "payday loans update." Google said it is "the next generation of an algorithm that originally rolled out last summer for very spammy queries." Jennifer Slegg  |  Print version Google Must 'Forget' Unfavorable Search Results in Europe May 21, 2014 - Europe's high court has ruled that people have a "right to be forgotten." This means Google and other search engines will be required to remove negative search results. It will take Google several weeks to figure out how to make this work. Jennifer Slegg  |  Print version   Webinars Upcoming Events Harness Predictive Power for Personalized Customer Experiences March 19, 2014 1:00pm ET ClickZ Live Shanghai May 27-29, 2014 SES Atlanta July 9, 2014 ClickZ Live Hong Kong August 5-7, 2014 ClickZ Live San Francisco August 11-14, 2014 ClickZ Live Chicago November 3-6, 2014 Featured Jobs White Papers Customer Care Associate Customer Care Associate (The Sovereign Society) - Baltimore - Are you a problem solver? Love to multi-task? Interested in the financial markets? The Sovereign... Customer Service Representative Customer Service Representative (Agora Financial) - Baltimore - “Are you a seasoned Customer Service representative looking for a new beginning? This fast-paced... Entry-Level Web Designer Entry-Level Web Designer (Money Map Press) - Baltimore - Financial publisher Money Map Press is looking to hire a creative and highly motivated entry-level graphic/web... Beyond the "Like": Social Media Tracking, Testing & Targeting, Benjamin Spiegel ClickZ Live - May 14, 2014 Data Big and Small: Making Each Work for Digital Marketing, Salar Chagpar ClickZ Live - May 13, 2014 Data Big and Small: Making Each Work for Digital Marketing, Sylvia Ng ClickZ Live - May 13, 2014 Optimizing Your Digital Marketing Spend through Multi-Channel Attribution, Nick Necsulescu ClickZ Live - May 14, 2014

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