SEO Updates

Friday, 23 May 2014

Easy Landing Page Testing Using DoubleClick Search

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SEW Daily May 23, 2014
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Easy Landing Page Testing Using DoubleClick Search Easy Landing Page Testing Using DoubleClick Search
May 23, 2014 - Landing page testing should be near the top of your list of optimization techniques. Here's how to use DoubleClick Search to learn how users are reacting to your landing pages and tweak those pages to increase conversion rates in a few simple steps.
Jennifer Johnstone  |  Print version
The Difference Between App to App and Web to App Advertising The Difference Between App to App and Web to App Advertising
May 23, 2014 - Mobile devices – and the apps contained within them – are increasingly "always on." This presents a perfect opportunity for advertisers to drive meaningful engagement where messages are an integrated and seamless part of the user experience.
Jennifer Wong  |  Print version
SEO vs. SEM Timelines: A Medical Analogy SEO vs. SEM Timelines: A Medical Analogy
May 23, 2014 - How do you explain to your boss or client how SEO works and when to expect results? Use this doctors and medication analogy to help them realize the time and effort it takes to run a successful SEO campaign and avoid being inundated with questions.
Matt Morgan  |  Print version
Hub Link Building With Majestic SEO Hub Link Building With Majestic SEO
May 22, 2014 - Majestic SEO's Clique Hunter should be one of your go-to tools for link building due to its focus on sites that are (mostly) relevant and sites that are willing to link to others in your industry. Here's how to use it to find hubs and secure links.
Dave Davies  |  Print version
Fundamental Elements of Effective User Personas Fundamental Elements of Effective User Personas
May 22, 2014 - An accurate depiction of the roles and knowledge base of the intended user is essential. A more thorough description of a role helps inform the design efforts so that you more accurately provide the tools and information users need to succeed.
Larry Marine  |  Print version
How to Use Google Analytics Site Search Reports How to Use Google Analytics Site Search Reports
May 22, 2014 - If your website has a search bar, you need to ensure you’re making the most of this valuable report in Google Analytics. It’s quick to set up and can soon be giving you all sorts of insights and ideas that you may never have had without it.
Anna Lewis  |  Print version
 
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