SEO Updates

Tuesday, 13 May 2014

Break-Even CPC & Simple Landing Page Testing

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SearchEngineWatch.com
SEW Daily May 13, 2014
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Break-Even CPC & Simple Landing Page Testing Break-Even CPC & Simple Landing Page Testing
May 13, 2014 - Optimizing your conversion rate is so important because it drives bid. Your bid helps determine your position, or your profitability. Here's how you can improve your landing pages, and then reinvest gains into your PPC strategy.
John Gagnon  |  Print version
5 Googley SEO Terms – Do They Mean What You Think They Mean? 5 Googley SEO Terms – Do They Mean What You Think They Mean?
May 13, 2014 - Robots.txt. Google DNS. Penguin, Panda, and penalties. Duplicate content filter. PageRank. You've heard all these terms, but these words have very specific meanings and are among the most commonly misunderstood terms when it comes to Google and SEO.
Kristine Schachinger  |  Print version
5 Ways to Sell SEO to Your CMO 5 Ways to Sell SEO to Your CMO
May 13, 2014 - Are for ready for the tough questions about your organic search plans? Be well prepared with data points and projections that speak to the goals that matter to different decision-makers, using this five-point data-driven decision plan.
Jim Yu  |  Print version
10 SEO Myths Debunked by Bing's Duane Forrester 10 SEO Myths Debunked by Bing's Duane Forrester
May 12, 2014 - Hot on the heels of Google's Matt Cutts discussing what he feels are the biggest SEO myths, Bing's Duane Forrester has written about what he feels are 10 of the biggest myths in SEO. While some are true SEO myths, a few fall under best practices.
Jennifer Slegg  |  Print version
From Foursquare to Swarm: Mayor 2.0, Insights, Stickers & Goodbye Badges From Foursquare to Swarm: Mayor 2.0, Insights, Stickers & Goodbye Badges
May 12, 2014 - The time has come to say goodbye to Foursquare mayorships as we know them. Foursquare has revealed some new details about what users can expect when Swarm launches this week, including the future of mayorships, badges, and new features.
Ashley Zeckman  |  Print version
Dorothy Hodgkin Google Doodle Celebrates Biochemist Dorothy Hodgkin Google Doodle Celebrates Biochemist
May 12, 2014 - A Google Doodle today celebrates the 104th birthday of British scientist Dorothy Hodgkin. The special logo features an X-ray crystallography of 3-D biomolecules, the method used by scientists to determine the 3-D structure of biological molecules.
Jennifer Slegg  |  Print version
6 Ways to Get the Most Out of Your Search Marketing Agency 6 Ways to Get the Most Out of Your Search Marketing Agency
May 12, 2014 - You've hired experts to handle your search marketing. Good for you! Now how do you make sure they have what they need to succeed, are earning their keep, and not just phoning it in? Let's look at a few ways to get the most from your search agency.
Andrew Delamarter  |  Print version
5 New & Improved Twitter Features Marketers Should Use 5 New & Improved Twitter Features Marketers Should Use
May 12, 2014 - Twitter has updated profile pages, introduced direct response ads, beefed up its amplify program, now makes engaging tweets appear larger, and has introduced a video collage. Here are a few brands that are making the most of the collage capability.
Allison Peltz  |  Print version
 
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