A 5-Step DIY Promotion Guide for Startups to Generate Business Without Google

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SEW Daily May 14, 2014  RSS  Like  Follow A 5-Step DIY Promotion Guide for Startups to Generate Business Without Google May 14, 2014 - Don't rely on the whims of a search engine to keep your business afloat. Diversify. Seek out the communities, influencers, and platforms your audience spends time with. Capture and keep that interest by solving problems for your target audience. Pratik Dholakiya  |  Print version Why You Need to Own Your Data & Digital Assets May 14, 2014 - Data is the lifeblood of a sustainable business. It drives decisions on content, usability, SEO, social, and more. The brand must assert ownership of data from day one, and diligently manage it as if it were worth its weight in gold. Because it is! Rebecca Murtagh  |  Print version Google Brings NHL, NBA Video Highlights to Search Results May 13, 2014 - Google has launched a new feature that allows sports fans to see video highlights from the previous night's game when they search for the team name. The video is embedded at the top, above the organic search results. Jennifer Slegg  |  Print version Top Brands Now Testing Pinterest Promoted Pins May 13, 2014 - Pinterest announced the next phase in promoted pins testing with some heavy-hitting brands primed for Pinterest's target audience. Brands include Kraft, Target, and Disney, and these advertising campaigns will be in three- to six-month stints. Jessica Lee  |  Print version Break-Even CPC & Simple Landing Page Testing May 13, 2014 - Optimizing your conversion rate is so important because it drives bid. Your bid helps determine your position, or your profitability. Here's how you can improve your landing pages, and then reinvest gains into your PPC strategy. John Gagnon  |  Print version 5 Googley SEO Terms – Do They Mean What You Think They Mean? May 13, 2014 - Robots.txt. Google DNS. Penguin, Panda, and penalties. Duplicate content filter. PageRank. You've heard all these terms, but these words have very specific meanings and are among the most commonly misunderstood terms when it comes to Google and SEO. Kristine Schachinger  |  Print version 5 Ways to Sell SEO to Your CMO May 13, 2014 - Are for ready for the tough questions about your organic search plans? Be well prepared with data points and projections that speak to the goals that matter to different decision-makers, using this five-point data-driven decision plan. Jim Yu  |  Print version   Webinars Upcoming Events Harness Predictive Power for Personalized Customer Experiences March 19, 2014 1:00pm ET ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 27-29, 2014 SES Atlanta July 9, 2014 ClickZ Live Hong Kong August 5-7, 2014 ClickZ Live San Francisco August 11-14, 2014 Featured Jobs White Papers Graphic Designer Graphic Designer (Stansberry and Associates) - Delray Beach - Stansberry Research is a publishing company that specializes in investment research. We're looking... ClickZ Asia Editor ClickZ Asia Editor (Incisive Media) - Hong Kong - Are you interested in covering the hottest space in digital marketing and technology?  Are you ready to step up... Digital Content Editor Digital Content Editor (The Sovereign Society) - Delray Beach - We are seeking a savvy wordsmith to join our editorial team. The ideal candidate must have a knack and... Does online video quality influence consumer perception of your brand? Brightcove - May 13, 2014 Driving smarter, more relevant email marketing SmartFocus - May 13, 2014 Why true personalisation is critical to your business SmartFocus - May 13, 2014 Marketing Apps for Lead Generation ion interactive - May 8, 2014

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