4 Steps to Maximize Local Search Success

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SEW Daily May 28, 2014  RSS  Like  Follow 4 Steps to Maximize Local Search Success May 28, 2014 - Extending a local experience throughout the entire process should be the goal of all local marketing campaigns. Relevant search ads, localized landing pages, owned and earned media, and a blended cost analysis all provide a recipe for success. Jon Schepke  |  Print version 5 Reasons to Include Polling in Your Social Media Strategy May 28, 2014 - Polling is one of the most powerful tools brands can incorporate into a social strategy. Here are five reasons why you should consider adding polling into your next marketing campaign, plus a few recommendations for tools to use for polling. Travis Bernard  |  Print version Model Battles Google, Yahoo in Court Over Images Linking Her to Porn Sites May 27, 2014 - A lawsuit by Argentinian model Maria Belen Rodriguez alleges that the search results have ruined her life and damaged her reputation. Google counters that "search engines are neutral platforms that do not create nor control content on the web.” Ashley Zeckman  |  Print version Rachel Louise Carson Google Doodle Honors Marine Biologist, 'Silent Spring' Author May 27, 2014 - Today's Google Doodle honors marine biologist Rachel Carson, who was born on this date 107 years ago. Google's special logo depicts Carson in a field with binoculars and a notebook, surrounded by several types of birds and wildlife. Jennifer Slegg  |  Print version Why Small Business Should Care About Native Advertising May 27, 2014 - As SEO continues to move away from explicit link building and toward content marketing, using native ads as a content discovery mechanism is a smart move for small businesses trying to reinvent their SEO strategies and ride the latest trend. Adam Stetzer  |  Print version Organic Social Media: Why Marketers Must Join the Conversations May 27, 2014 - The opportunity to reach your customers on social networks is enormous. What should marketers who are overly dependent on paid media in social do to break their dependence and reach more engaged users? Start by taking the following steps. Nathan Safran  |  Print version 5 Fast Facts about the EU's Privacy Ruling on Google May 27, 2014 - A European court has ruled that if Google wants to continue operating in Europe, the search giant must respect individuals' requests to remove data from the search results. Here are five facts you need to know about the "right to be forgotten." Dan Cristo  |  Print version   Webinars Upcoming Events Harness Predictive Power for Personalized Customer Experiences March 19, 2014 1:00pm ET ClickZ Live Shanghai May 27-29, 2014 SES Atlanta July 9, 2014 ClickZ Live Hong Kong August 5-7, 2014 ClickZ Live San Francisco August 11-14, 2014 ClickZ Live Chicago November 3-6, 2014 Featured Jobs White Papers Customer Care Associate Customer Care Associate (The Sovereign Society) - Baltimore - Are you a problem solver? Love to multi-task? Interested in the financial markets? The Sovereign... Customer Service Representative Customer Service Representative (Agora Financial) - Baltimore - “Are you a seasoned Customer Service representative looking for a new beginning? This fast-paced... Entry-Level Web Designer Entry-Level Web Designer (Money Map Press) - Baltimore - Financial publisher Money Map Press is looking to hire a creative and highly motivated entry-level graphic/web... Data Big and Small: Making Each Work for Digital Marketing, Salar Chagpar ClickZ Live - May 13, 2014 Data Big and Small: Making Each Work for Digital Marketing, Sylvia Ng ClickZ Live - May 13, 2014 Optimizing Your Digital Marketing Spend through Multi-Channel Attribution, Nick Necsulescu ClickZ Live - May 14, 2014 Networks, Exchanges, Programmatic: Key Differences & Opportunities, James Aitken ClickZ Live - May 14, 2014

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