4 Mistakes Agencies Make to Lose Clients

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SEW Daily May 30, 2014  RSS  Like  Follow 4 Mistakes Agencies Make to Lose Clients May 30, 2014 - Not understanding the client's business or economics, not doing enough keyword and competitive analysis, using a generic proposal template, and lack of communication and reporting the wrong metrics will cost you future business and current clients. Jamie Smith  |  Print version Working With a New PPC Client: 7 Ways to Drive AdWords Strategies & Objectives May 30, 2014 - It's all about the client. Whether you've just landed a new client or you've recently started working for a new company or agency, here are seven ways to ensure your client's accounts are optimized and performing at their highest level. Diane Pease  |  Print version Is comScore's Google Search Share Data False? Not Exactly May 30, 2014 - Search market share data from comScore's isn't invalid or incorrect. But new research from Conductor is also pretty consistent with what many webmasters find when it comes to actual click-throughs to a site from Google search results. Jennifer Slegg  |  Print version Fetch as Google Adds Page Rendering May 30, 2014 - Google has added to the Fetch as Google tool in Webmaster Tools, allowing webmasters to render their webpage as Googlebot sees it and address any issues. You can Fetch and Render for Desktop, Mobile: Smartphone, Mobile: XHTML/WML or Mobile: cHTML. Jennifer Slegg  |  Print version Two Links, Different Anchor Text, Same URL: Does it Matter to Google? May 29, 2014 - In his latest Webmaster Help video, Google's Distinguished Engineer Matt Cutts discusses what happens to the flow of PageRank when Google crawls a page and finds two links on a page pointing to the same target, but each uses unique anchor text. Jennifer Slegg  |  Print version Want to Increase Your CTR by Nearly 50%? Consider Search Refinements May 29, 2014 - It's far more common for searchers to enter multiple phrases in rapid succession, building on each preceding one, until they find what they seek. Users are indeed more likely to click on advertisers who appear more often in the same session. Richard Stokes  |  Print version Here's Why Your Editorial Calendar Isn't Working... May 29, 2014 - They said that content was king and that editorial calendars would be our pathway to the kingdom. Maybe all of that is true. But if your editorial calendar isn't producing the results you had hoped for, here's why and what you can do about it. Lisa Barone  |  Print version What Search Strategists Overlooked in the New York Times Leaked Innovation Report May 29, 2014 - The authors of the Innovation Report were ruthlessly introspective about their search visibility, ranking, and optimization. Here are some highlights, including a number of obstacles the team has faced in terms of search marketing over the years. Jack Allen  |  Print version   Webinars Upcoming Events Harness Predictive Power for Personalized Customer Experiences March 19, 2014 1:00pm ET SES Atlanta July 9, 2014 ClickZ Live Hong Kong August 5-7, 2014 ClickZ Live San Francisco August 11-14, 2014 ClickZ Live Chicago November 3-6, 2014 ClickZ Live Singapore 2-4 Dec, 2014 Featured Jobs White Papers PPC Specialist PPC Specialist (Axis41) - Salt Lake City - Axis41 is seeking an in-house PPC Specialist to manage the day-to-day strategy, management and execution of SEM... Customer Care Associate Customer Care Associate (The Sovereign Society) - Baltimore - Are you a problem solver? Love to multi-task? Interested in the financial markets? The Sovereign... Customer Service Representative Customer Service Representative (Agora Financial) - Baltimore - “Are you a seasoned Customer Service representative looking for a new beginning? This fast-paced... Data Big and Small: Making Each Work for Digital Marketing, Salar Chagpar ClickZ Live - May 13, 2014 Data Big and Small: Making Each Work for Digital Marketing, Sylvia Ng ClickZ Live - May 13, 2014 Optimizing Your Digital Marketing Spend through Multi-Channel Attribution, Nick Necsulescu ClickZ Live - May 14, 2014 Networks, Exchanges, Programmatic: Key Differences & Opportunities, James Aitken ClickZ Live - May 14, 2014

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