Why Content Marketers Should Step Back From Creation and Focus On Strategy

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SEW Daily April  1, 2014  RSS  Like  Follow Why Content Marketers Should Step Back From Creation and Focus On Strategy April 1, 2014 - Taking a step back from the day to day frenzy of content marketing to develop an effective content marketing strategy will help marketers to better 'aim the content' arrow, which ultimately will help them better achieve their goals. Nathan Safran  |  Print version Conquering Content Marketing, Step 4: Racing to Launch April 1, 2014 - For your content to get featured on major distribution channels such as search engines, social networks or news sites, it must first be fed into their system through trusted conduits. Find out what these conduits are and why are they so important. Dan Cristo  |  Print version 4 UX Tips That Will Improve Your Content Strategy April 1, 2014 - Seeking more user engagement? Want to turn users into repeat customers? Create a focused content strategy by thinking like a user experience strategist. These tips will provide direction as you plan, create, and implement your content strategy. Brittney Sheffield  |  Print version Marin Software's Context Connect Helps Advertisers Identify Trends & Take Action March 31, 2014 - Marin data released today suggests that many residents shopped online during the polar vortex. However, that same data revealed missed advertising opportunities. Marin has announced a new tool to keep advertisers relevant in the face of such events. Jessica Lee  |  Print version YouTube Reveals the Secret Formula to Content Marketing Success March 31, 2014 - The Brand Playbook reveals the tools and best practices developed by a generation of YouTube content creators in order to help brands as they develop content strategies that will resonate with 21st-century consumers and to build engaged audiences. Greg Jarboe  |  Print version The Complete Social Media Spring Cleaning Checklist March 31, 2014 - Get organized and bring some order to your social media strategies with a little routine maintenance. Use this checklist to give your social profiles a deep cleaning and enter this new season with a tuned-up presence and strategy. Kelly Wrather  |  Print version 3 Pitfalls of Using Social as a Ranking Signal & Why Links STILL Matter March 31, 2014 - Google built their algorithm around links and they remain the strongest ranking signal. While social metrics are important and they provide value outside of SEO, there are a number of pitfalls regarding their use as a ranking signal for search. Jon Ball  |  Print version The Smart Way to Optimize Your Amazon Sales Strategy March 31, 2014 - Here's how to get the on-page creative elements (images, content, and reviews) on your page right to help your conversion rates and improve organic rankings on Amazon, and then up the ante by driving a lot of targeted traffic to generate sales. Purna Virji  |  Print version   Webinars Upcoming Events Harness Predictive Power for Personalized Customer Experiences March 19, 2014 1:00pm ET ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 27-29, 2014 ClickZ Live Hong Kong August 5-7, 2014 ClickZ Live San Francisco August 11-14, 2014 Featured Jobs White Papers Sales Representative Sales Representative (Money Map Press) - Baltimore - If you can explain the difference between the Dow and the S&P 500, know how to treat customers with respect,... Web Developer Web Developer (Agora Financial ) - Baltimore - Baltimore-based Independent publisher, Agora Financial, is looking for a highly intelligent in-house developer that... Client Services Specialist Client Services Specialist (Agora Inc.) - Baltimore - The primary function of a Publishing Services Client Services Specialist is to act as a support to the Client... The state of B2B content marketing Brightcove - Apr 1, 2014 Retail PPC - 7 Key Questions to Ask Prospective Suppliers About Product PPC Automations Search Laboratory Inc. - Mar 26, 2014 How organisations are using social platforms Oracle - Mar 25, 2014 Predictive Performance: The future of digital experience measurement Limelight Networks - Mar 20, 2014

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