How to Identify Non-Ranking URL Page Types Using Google Site Search

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SEW Daily April 18, 2014  RSS  Like  Follow How to Identify Non-Ranking URL Page Types Using Google Site Search April 18, 2014 - Crawling a site isn't necessarily the best first step when auditing a website, because it's hard to quantify and prioritize that data in a way that makes sense to clients. Here's how to use Google site search to identify non-ranking page types. Ben Goodsell  |  Print version 5 Advanced YouTube SEO Tactics to Drive More Traffic to Your Videos & Website April 18, 2014 - YouTube is a very crowded place, so how do you get people to watch YOUR video instead of the millions of others? With video SEO. Here's how to leverage the signals YouTube uses to get more traffic to your videos – and ultimately to your site. Brian Dean  |  Print version One Easy Trick to Convert Website Visitors Into Leads April 18, 2014 - Instead of trying to motivate your prospect to do something hard, why not work the other part of the equation? Next time you're trying to increase your conversion rate, try this: make one thing easier for your prospect. Howard Jacobson  |  Print version Matt Cutts on How Google Handles 404 & 410 Status Codes April 18, 2014 - In a recent webmaster help video, Google's Matt Cutts talks about the nuances of 404 vs. 410 status codes. While Google's crawlers treat 404s and 410s nearly identically, Cutts reveals that sometimes Google does treat them a little bit differently. Jennifer Slegg  |  Print version Google Q1 2014 Earnings: Profits Up as CPCs Slide April 17, 2014 - Google has revealed profits for the first quarter of 2014 of $3.45 billion, up from $3.35 billion in the same period last year, but its average cost-per-click income has fallen by 9 percent year-over-year. Dan Worth  |  Print version Microsoft's Scroogled Campaign: Dead...Again? April 17, 2014 - Scroogled, Microsoft's anti-Google campaign, has met with mixed results. Derrock Connell, Microsoft Corporate President of the Bing Experiences team, recently indicated that Microsoft might be shutting the door on future Scroogled campaigns. Jennifer Slegg  |  Print version Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance April 17, 2014 - Searchmetrics has announced a new addition to the Searchmetrics Suite tools, called Page Cockpit, that promises to help marketers "more effectively analyze and optimize the organic search performance of specific landing pages on their sites." Jessica Lee  |  Print version 70% of Consumers Researching Cars Turn to Search Engines First [Stats] April 17, 2014 - New data from Kenshoo on the automotive industry shows that search engines are the number one place consumers go to find information about automobiles – and that those who engage with an auto brand on Twitter are 32 percent more likely to buy. Jessica Lee  |  Print version From Link Building to Link Earning: 3 Ways to Transition April 17, 2014 - Focus less on manual link building and more on delivering awesome content and community help. You'll have a lot more to earn if you invest a lot more of your time to earning links and dishing out information that people actually want to link to. Razvan Gavrilas  |  Print version 3 Paths to Marketing Success From Personal Brands April 17, 2014 - Recognizing the impact of personal branding and harnessing its power can create enormous gains for the brand. Your employee's visibility will fuel brand recognition, content development, incoming traffic, links, SEO, and PR and marketing efforts. Brad Miller  |  Print version Google Shopping Campaigns Transition Tips April 17, 2014 - Google Shopping Campaigns will soon replace the Google Shopping Product Ad format. Here are some helpful transition tips on inventory format, campaign structure, and tools to get you ready as quickly and smoothly as possible. Mary Weinstein  |  Print version   Webinars Upcoming Events Harness Predictive Power for Personalized Customer Experiences March 19, 2014 1:00pm ET ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 27-29, 2014 ClickZ Live Hong Kong August 5-7, 2014 ClickZ Live San Francisco August 11-14, 2014 ClickZ Live Chicago November 3-6, 2014 Featured Jobs White Papers Contact Center Professional Contact Center Professional (TCC: The Contact Center) - Hunt Valley - Looking to join a workforce that prides themselves on being routine and keeping the status quo?... Recruitment and Team Building Ambassador Recruitment and Team Building Ambassador (Agora Inc.) - Baltimore - Agora, www.agora-inc.com, continues to expand! In order to meet the needs of our growth we are... 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