A Lesson in Social Espionage: How to Dissect a Competitor's Social Strategy

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SEW Daily April  7, 2014  RSS  Like  Follow A Lesson in Social Espionage: How to Dissect a Competitor's Social Strategy April 7, 2014 - Gain valuable insights about an industry, a company, or a competitor by carefully dissecting their social activity. In this example, the personal care brand Dove, the following exercises, using only public data, took about 3 hours to complete. Uri Bar-Joseph  |  Print version 40+ Tools & Tips to Execute a Winning Content Strategy April 7, 2014 - There really is no excuse for poor content in 2014. Content marketing and content strategy is an important piece of any digital marketing campaign. Doing it properly requires a disciplined approach, some great tools, and a meaningful investment. Chuck Price  |  Print version Influence the Influencers: The Magic of Co-Created Social Content April 7, 2014 - The biggest barrier to effective content marketing? Cutting through all of the noise online. Here's how to identify, romance and engage influencers to co-create and promote incredible content that delivers for your audience and your brand. Michelle Stinson-Ross  |  Print version The Linking Dilemma: Google Has Left a Giant Mess for Us All April 6, 2014 - Google has gone mad. Seemingly, just about any link can earn you a penalty for any reason. And since Google keeps adding things to their naughty list, many sites are being penalized for links they built before those types of links were a violation. Julie Joyce  |  Print version   Webinars Upcoming Events Harness Predictive Power for Personalized Customer Experiences March 19, 2014 1:00pm ET ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 27-29, 2014 ClickZ Live Hong Kong August 5-7, 2014 ClickZ Live San Francisco August 11-14, 2014 ClickZ Live Chicago November 3-6, 2014 Featured Jobs White Papers “Edgy” Dating Publishing Co. Seeks Top 1% Junior/Aspiring Marketing Manager “Edgy” Dating Publishing Co. Seeks Top 1% Junior/Aspiring Marketing Manager (Gotham Club LLC) - New York - Hey! Our young, established publishing company has a... Managing Editor Managing Editor (Dent Research) - Delray Beach - Dent Research, the financial publisher behind the highly successful Survive & Prosper and Boom & Bust... Senior Marketing Manager Senior Marketing Manager (The Sovereign Society ) - Baltimore - The Sovereign Society, a subsidiary of Agora Inc., located in downtown Baltimore, seeks an experienced... 2014 Digital Marketing Trends: Big Campaign Wins, Benu Aggarwal ClickZ Live - Mar 31, 2014 Ad Optimization in Multi-Channel Digital Advertising, Dean Skonieczny ClickZ Live - Mar 31, 2014 Ad Optimization in Multi-Channel Digital Advertising, Matt Eichner ClickZ Live - Mar 31, 2014 Work Smarter not Harder: Campaign Automation to Drive Extreme Results, Kye Mou ClickZ Live - Mar 31, 2014

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