26 Free (or Free-to-Try) Online Collaborative Tools for Marketers

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SEW Daily April 22, 2014  RSS  Like  Follow 26 Free (or Free-to-Try) Online Collaborative Tools for Marketers April 22, 2014 - Effective collaboration with team members and access to killer tools are critical for successful marketers. Here are 26 online, cutting-edge, and free (or free-to-try) collaborative tools to supercharge your marketing and empower your team. Ken Lyons  |  Print version Google Analytics Content Reports: Understanding the Key Benefits April 22, 2014 - The content reports in Google Analytics offer useful data, including detailed interaction data on all pages, data broken down by subfolder, pages on which visitors entered the site, and pages which have been the final page of a session. Anna Lewis  |  Print version What Do Google's Earnings Reports Tell Us About AdWords Trends? April 22, 2014 - Google published their quarterly earnings last week, but they tell us quite a lot about what is happening on AdWords across the market. Paid search budgets are growing. But what's the story with mobile and why aren't CPCs rising? Alistair Dent  |  Print version Google Marks Earth Day 2014 With 6 Animated Animal Logos, Including a Hummingbird April 21, 2014 - For Google's annual salute to Earth Day in 2014, the company has incorporated a series of six animals – the Rofous hummingbird, dung beetle, moon jellyfish, Japanese macaque, puffer fish, and veiled chameleon – into various animated logos. Jennifer Slegg  |  Print version PostJoint Google Penalty Fallout Continues April 21, 2014 - PostJoint has reconfirmed their penalty in Google. The penalty was for unnatural inbound links, which seems to be Google's stock penalty for blog networks. It was not a new business model violations penalty, as has been reported elsewhere. Jennifer Slegg  |  Print version Google Trends Now Lets You Subscribe to Search Topics April 21, 2014 - Google has announced a new feature to enable people to follow trending topics happening in the world or even down to a specific country, as well as to receive notifications from Google on any specific topic they like, all of which are sent via email. Jennifer Slegg  |  Print version Google Analytics Combines Data From All Devices; Renames Visits, Visitors April 21, 2014 - Visits will now be called "sessions" and visitors will now be called "users." The Google Analytics team has also integrated web data and app data within the same reports. These new views roll out to all accounts starting this week. Thom Craver  |  Print version 7 Tips to Ensure Your SEO Strategy Supports Your Brand April 21, 2014 - Sitelinks, logo schema, brand image alt tagging, Google+, publisher tagging, local listings, and looking beyond the first page of brand results are seven areas where you need to make sure the brand is given its fair share of SEO attention. Josh McCoy  |  Print version Google AdWords RLSA: 3 Ways to Take Full Advantage April 21, 2014 - RLSA is a very powerful tool, especially as personalization continues as a trend across the digital landscape. Here are three tips on keyword targeting, bidding, and ad copy, plus three important reminders on how to set up RLSA for success. Jason Tabeling  |  Print version What Type of Content Should You Create: Long or Short? April 21, 2014 - Which form of content should you focus on creating? Should it be long, short, or a mix? If a mix, what's the right ratio? It all depends. Here are the pros and cons of each, plus six critical questions to help you figure out what's right for you. Salma Jafri  |  Print version   Webinars Upcoming Events Harness Predictive Power for Personalized Customer Experiences March 19, 2014 1:00pm ET ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 27-29, 2014 ClickZ Live Hong Kong August 5-7, 2014 ClickZ Live San Francisco August 11-14, 2014 ClickZ Live Chicago November 3-6, 2014 Featured Jobs White Papers Contact Center Professional Contact Center Professional (TCC: The Contact Center) - Hunt Valley - Looking to join a workforce that prides themselves on being routine and keeping the status quo?... Recruitment and Team Building Ambassador Recruitment and Team Building Ambassador (Agora Inc.) - Baltimore - Agora, www.agora-inc.com, continues to expand! In order to meet the needs of our growth we are... Design and Publishing Specialist Design and Publishing Specialist (Bonner and Partners) - Baltimore - If you’re a hungry self-starter, creative, organized and have an extreme eye for detail,... How technology is transforming customer service and marketing Oracle - Apr 15, 2014 Cashing in on Customer Insight IBM - Apr 11, 2014 Customer Analytics Pay Off: Driving Top-Line Growth by Bringing Science to the Art of Marketing IBM - Apr 11, 2014 IBM Social Analytics: The Science Behind Social Media Marketing IBM - Apr 11, 2014

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