12 Critical Metrics to Help You Build a Data-Informed Content Strategy

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SEW Daily April 29, 2014  RSS  Like  Follow 12 Critical Metrics to Help You Build a Data-Informed Content Strategy April 29, 2014 - There are nearly limitless ways to use data. So, how do you go about it? This post will walk you through search, social, and other valuable types of data, then how to pull it all together to use the best bits to inform you content strategy. Simon Penson  |  Print version Your SEO Competition Isn't Who You Think It Is April 29, 2014 - Without knowing who your online competition really is, any competitive analysis will be misguided. You'll be looking at the wrong competitors. The solution: be thorough about discovering your true online competition before diving into SEO tactics. Nathan Safran  |  Print version Conquering Content Marketing, Step 5: Measurement April 29, 2014 - You have to experiment to find out what works, and it starts with tracking. You can't just generate reports and call it a day. Go the extra step mile, and convert the data into learnings that can be applied to your next content campaign. Dan Cristo  |  Print version Pinterest Unveils Guided Search for Mobile Devices April 28, 2014 - Pinterest announced a new way for people to discover the social platform's content through "guided search," which presents various categories of things and places to explore based on the original query, in an effort to refine a person's search intent. Jessica Lee  |  Print version 5 New SEO Mantras to Replace Old, Inefficient Thinking April 28, 2014 - In SEO, we're now tasked with building brands, growing communities, enchanting audiences, and flexing our creative and analytical muscles. We play integral roles in the growth of businesses. Our thinking should match these new responsibilities. Purna Virji  |  Print version Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them April 28, 2014 - Content marketing has established itself as the backbone to building and maintaining relationships with customers and potential customers, but there are still some misconceptions about that require dispelling. Avoid these common pitfalls. Kelly Wrather  |  Print version 4 Reasons Nofollowing All Links Is Absurd April 28, 2014 - Google is targeting links in spammy or low-quality guest blogs, and if you have these types of links you should absolutely nofollow them. But moving forward, should we expect to change all links in a marketing campaign to nofollow? No. Here's why. Jon Ball  |  Print version Pages With Schema Markup Rank 4 Positions Higher in Search Results [Study] April 28, 2014 - Less than 1 percent of websites have implemented Schema.org markup. However, pages with Schema.org integration rank better by an average of four positions compared to pages without Schema.org markup, according to recent findings by Searchmetrics. Jessica Lee  |  Print version   Webinars Upcoming Events Harness Predictive Power for Personalized Customer Experiences March 19, 2014 1:00pm ET ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 27-29, 2014 SES Atlanta July 9, 2014 ClickZ Live Hong Kong August 5-7, 2014 ClickZ Live San Francisco August 11-14, 2014 Featured Jobs White Papers Systems Application Support Specialist Systems Application Support Specialist (Agora Inc. ) - Delray Beach - OVERVIEW:  This position requires a highly motivated and resourceful individual to... Email Marketing Specialist Email Marketing Specialist (Money Map Press) - Baltimore - Are you passionate about email? Do you want to work with a highly specialized team of... Sr. Paid Search Manager Sr. Paid Search Manager (Bisk Education) - Tampa - Currently seeking a Sr. Paid Search Manager in Tampa, FL for Bisk Education! Bisk Education is a rapidly growing... How to use video to influence buyers Brightcove - Apr 24, 2014 9 Strategies to Engage Your Consumers ion interactive - Apr 23, 2014 Speaking Google's Language: Optimizing Your Content for the Semantic Web Brafton Inc. - Apr 23, 2014 How technology is transforming customer service and marketing Oracle - Apr 15, 2014

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