Take Your Sitelinks to the Next Level With Descriptions

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SEW Daily March  7, 2014  RSS  Like  Follow Take Your Sitelinks to the Next Level With Descriptions March 7, 2014 - Providing ads with more detail improves the overall user experience. Sitelinks help users get to exactly where they need to go, and are a great way to boost your average CTR. Here are some keys to success when implementing descriptive site links. Diane Pease  |  Print version Link Building Basics for International Search Engine Optimization March 7, 2014 - Link building for an international campaign means building on the foundation of domestic link building practices and considering how a non-domestic search engine might look at a link. Here are a few basic recommendations. Greg Kihlström  |  Print version Matt Cutts Shares 4 Ways Google Evaluates Paid Links March 6, 2014 - Paid links are an incredibly gray area. What exactly is a paid link? How can Google figure out what is paid and what isn't? Where does Google draw the line? Google's Matt Cutts dives into the topic of paid links in a new webmaster help video. Jennifer Slegg  |  Print version New UserStats Tool Uses Social Proof to Grow Conversions March 6, 2014 - UserStats.com recently hit the scene with a new tool that offers free to paid subscriptions for increasing a websites conversion through “social proof,” allowing websites to display users' activity, downloads, visitors, purchases, and more. Jessica Lee  |  Print version Xbox One System Update Adds Bing, New IE Search March 6, 2014 - As part of the update Microsoft added web results into the Xbox One search function. Using Bing as a back end, Xbox One allows users to perform simple, natural language voice searches using the Kinect microphone. Thom Craver  |  Print version Investing in Big Content Assets for Big Returns March 6, 2014 - Is one large piece of content a better investment than several smaller ones? Here's how one piece of content has delivered more than 47,000 unique visitors and continues to bring in more than 1,400 unique visits per month almost one year later. Chris Dyson  |  Print version Does Mobile Search Really Matter? March 6, 2014 - Would paid search advertisers actually be better off opting out of mobile, especially when you factor in the cost and complexity of management overhead and the fact that mobile clicks tend to convert at a much lower rate? Consider these facts. Richard Stokes  |  Print version A True Integrated Marketing Framework March 6, 2014 - Integrated campaigns are stronger. They are more effective, give us clearer data points, allow for more creativity, and bring greater ROI for client and agency. Here's a framework to help make your agency or work more integrated. Lisa Barone  |  Print version New Google Search Layout Has No Underlines, Makes Titles Bigger March 6, 2014 - Many Google users are seeing a new variety of search results. The redesign increases the font size for titles, removes underlines from links, uses a hard to read gray text, and also features a yellow ads label that has been spotted for months. Jennifer Slegg  |  Print version   Webinars Upcoming Events Harness Predictive Power for Personalized Customer Experiences March 19, 2014 1:00pm ET SES Jakarta March 18-19, 2014 ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 27-29, 2014 ClickZ Live Hong Kong August 5-7, 2014 Featured Jobs White Papers Director of SEO (Search Engine Optimization) Director of SEO (Search Engine Optimization) (RentPath) - Atlanta - About Us: Have you moved lately? Did the process drive you nuts? Did you think,... SEO Lead (organic search, earned media, pull marketing) SEO Lead (organic search, earned media, pull marketing) (Provide Commerce) - San Diego - As a member of our online marketing team, you will be primarily responsible... Chief Content Officer Chief Content Officer (The Sovereign Society ) - Delray Beach - One of the world’s most unique and successful financial publishing firms is looking for a new... The Company Buying Journey e-book BusinessOnline - Mar 5, 2014 The Definitive Facebook Advertising Playbook: The 4 Key Trends and 12 Strategies You Need to Know for 2014 Marin Software - Mar 4, 2014 Affiliate Marketing and How It Drives Your Online Business SES Conference & Expo - Mar 3, 2014 E-commerce, a waking giant in Indonesia SES Conference & Expo - Mar 3, 2014

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