Investing in Big Content Assets for Big Returns

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SEW Daily March  6, 2014  RSS  Like  Follow Investing in Big Content Assets for Big Returns March 6, 2014 - Is one large piece of content a better investment than several smaller ones? Here's how one piece of content has delivered more than 47,000 unique visitors and continues to bring in more than 1,400 unique visits per month almost one year later. Chris Dyson  |  Print version Does Mobile Search Really Matter? March 6, 2014 - Would paid search advertisers actually be better off opting out of mobile, especially when you factor in the cost and complexity of management overhead and the fact that mobile clicks tend to convert at a much lower rate? Consider these facts. Richard Stokes  |  Print version A True Integrated Marketing Framework March 6, 2014 - Integrated campaigns are stronger. They are more effective, give us clearer data points, allow for more creativity, and bring greater ROI for client and agency. Here's a framework to help make your agency or work more integrated. Lisa Barone  |  Print version New Google Search Layout Has No Underlines, Makes Titles Bigger March 6, 2014 - Many Google users in Europe are seeing a new variety of search results. The redesign makes it harder to distinguish paid from organic results, increases the font size for titles, removes underlines from links, and uses a hard to read gray text. Jennifer Slegg  |  Print version 10 Huge Online PR Mistakes You Must Avoid March 5, 2014 - Press releases have a part to play in link building campaigns. Is your press release actually newsworthy? Is it getting to the right people? Is it focused? Is it structured properly? These are just 4 of 10 avoidable online public relations mistakes. Ken McGaffin  |  Print version Google Improves GDN Targeting With Bizo Audience Segments March 5, 2014 - Google is testing new targeting capabilities through a partnership with Bizo. Advertisers can select Bizo audience segments within Google AdWords for display campaigns. Available segments include beauty, fashion, parenting, technology, and music. Justin Freid  |  Print version   Webinars Upcoming Events Harness Predictive Power for Personalized Customer Experiences March 19, 2014 1:00pm ET SES Jakarta March 18-19, 2014 ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 27-29, 2014 ClickZ Live Hong Kong August 5-7, 2014 Featured Jobs White Papers Director of SEO (Search Engine Optimization) Director of SEO (Search Engine Optimization) (RentPath) - Atlanta - About Us: Have you moved lately? Did the process drive you nuts? Did you think,... SEO Lead (organic search, earned media, pull marketing) SEO Lead (organic search, earned media, pull marketing) (Provide Commerce) - San Diego - As a member of our online marketing team, you will be primarily responsible... Chief Content Officer Chief Content Officer (The Sovereign Society ) - Delray Beach - One of the world’s most unique and successful financial publishing firms is looking for a new... The Company Buying Journey e-book BusinessOnline - Mar 5, 2014 The Definitive Facebook Advertising Playbook: The 4 Key Trends and 12 Strategies You Need to Know for 2014 Marin Software - Mar 4, 2014 Affiliate Marketing and How It Drives Your Online Business SES Conference & Expo - Mar 3, 2014 E-commerce, a waking giant in Indonesia SES Conference & Expo - Mar 3, 2014

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