SEO Updates

Tuesday, 4 March 2014

Building Relationships (and Links) from Natural Content

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SearchEngineWatch.com
SEW Daily March  4, 2014
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Building Relationships (and Links) from Natural Content Building Relationships (and Links) from Natural Content
March 4, 2014 - You need to track not just mentions of your brand or specific product(s), but also noise around your industry so you can attempt to add value yourself in the right places. How? Use this process to exploit opportunities from natural conversation.
Simon Penson  |  Print version
Conquering Content Marketing, Step 3: Facing the 'Fans' Conquering Content Marketing, Step 3: Facing the 'Fans'
March 4, 2014 - When content is created, technical optimization is needed – keyword placement, engaging copy, and effective calls to action – but these activities are secondary to releasing quality content that users and search engines can react to.
Dan Cristo  |  Print version
How Content Marketing Is Changing & What We Can Do to Be Ready How Content Marketing Is Changing & What We Can Do to Be Ready
March 4, 2014 - Content marketing is entering a new phase that lets you better connect with your audience, educate them through the buyer's journey, and wring more value from your content dollar with better measurement of what does and doesn't work. Are you ready?
Nathan Safran  |  Print version
Show Me the Menu: Google Now Displays Restaurant Menus in Search Results Show Me the Menu: Google Now Displays Restaurant Menus in Search Results
March 3, 2014 - You can now Google [show me the menu for ...] and Google will display their full menu directly in the search results, without you needing to click through to an additional page, whether on the restaurants homepage or on a third-party website.
Jennifer Slegg  |  Print version
'OK Google': Desktop Voice Search is Here 'OK Google': Desktop Voice Search is Here
March 3, 2014 - Google has announced desktop voice search for Chrome has been release in beta for United States users. This functionality was publicly discussed nearly a year ago, but wasn't quite ready for use back in May 2013.
Jessica Lee  |  Print version
How Easy is it to Spam Google Places for Business? The FBI Knows How Easy is it to Spam Google Places for Business? The FBI Knows
March 3, 2014 - A network engineer intentionally created fake business listings for the FBI and Secret Service without them knowing to prove a point to Google once and for all that its business listings on Google Maps had major loopholes and were primed for spam.
Jessica Lee  |  Print version
Optimize Your PPC With a Segmented Performance Analysis Optimize Your PPC With a Segmented Performance Analysis
March 3, 2014 - To strategize your PPC optimizations most effectively, it’s vital to ensure you also get a high-level view of how your account is doing. Here's how you compare a variety of different KPIs to identify and prioritize the optimizations you can perform.
Purna Virji  |  Print version
8 Content Marketing Lessons From Improv 8 Content Marketing Lessons From Improv
March 3, 2014 - Yes, it's true! The foundational techniques of improvisation can be transferred off the stage and into the office to improve content development efforts. Here are eight lessons from improv that you can apply right now to support your marketing.
Kelly Wrather  |  Print version
5 Examples of 'Spam Link Building Tactics' Done Right 5 Examples of 'Spam Link Building Tactics' Done Right
March 3, 2014 - Blog comments. Press releases. Reciprocal linking. Directories. Guest posting. Although these tactics are on Google's "do not use for SEO" list, they remain valuable tools within a natural, diverse, intelligently done link building project.
Jon Ball  |  Print version
 
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