A Different Use for the Keyword Planner and the Value of SEOs

View this email in your browser. - February 2014, Issue 2 The Moz Top 10 This week we have learned how to use the keyword planner in an all new way, how to do better with ecommerce checkouts and the best way to use social media for customer service. And, a big change is coming to Gmail! The 10 best articles in the world of marketing and SEO: Google Didn’t Want Us To Use The Keyword Planner This Way. But It Works Nicely. Learn how to use the Keyword Planner in a whole new way by using landing pages instead of keywords. If you need some great ideas for keyword research this is the article for you.   How to Design an E-commerce Checkout Flow that Converts There are many things that interfere with e-commerce conversions. ConversionXL breaks down exactly what you need to know to have an effective checkout system on your site.   The Complete Guide to Using Social Media for Customer Service If you use social media for customer service this is the guide for you. This article explains what customers want and tells you how to meet their needs. Great information for anyone managing social media.   What Can SEOs Do That No Other Marketer Can? While there is much debate over the role of SEOs, we know they are still needed. Rand explains seven important skills that SEOs have that most marketers cannot perform.   A Simple Guide to Responsive Design Adam Kaplan offers a very clean and simple grid-style guide to responsive design. Developers and those new to coding can learn a lot from this.   Google Analytics Checklist for New Projects There is a lot of work to do when you get a new client, but have you forgotten anything? Geoff Kenyon breaks down the analytics checklist that he uses. Great tips on linked accounts, campaign tracking, conversions, and more.   Gmail Adding Prominent 'Unsubscribe' Option to Marketing Emails Want to kill spam quickly? Unsubscribe fast? Well, Gmail is offering a new and faster way to help you out! We are sure millions of people will love this feature. Thanks, Gmail.   The Future of PageRank: 13 Experts on the Dwindling Value of the Link Is the power of the link dwindling? The opinions vary greatly, but some of the best in the industry give their opinions on what we all need to know about links and the future.   Only 90s Web Developers Remember This Want to remember the good ol' days? Zach Holman reviews some of the coding done in the 90s. This is a very funny article that brings back many memories.   Top SEOs and Digital Marketers Offer Advice on Thriving in the Modern Ranking 'Slog' Dealing with clients is not always easy. Scott Clark gets some advice from the experts on how to deal with certain difficult client interactions every SEO faces.   Want more marketing power? Check out Moz tools and resources. Need to subscribe to the Moz Top 10? Sign up here. Do you have something Top 10-worthy? Let Cyrus, our editor, know what you'd like to see. This email was sent to durgaprasad345.trende@blogger.com because you subscribe to the Moz Top 10. To unsubscribe please click here Moz Top 10 1100 Second Avenue, Suite 500, Seattle, WA, 98101