4 Ways to Avoid Getting Hit by Negative SEO or New Unnatural Links

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SEW Daily March 12, 2014  RSS  Like  Follow 4 Ways to Avoid Getting Hit by Negative SEO or New Unnatural Links March 12, 2014 - When it comes to unnatural links, companies need to remain vigilant. This post explains four actionable methods for tracking new unnatural links, so businesses can avoid negative SEO attacks, future Penguin hits, and manual actions. Glenn Gabe  |  Print version 5 Tips for Using Facebook News Feed Ads March 12, 2014 - The native advertising future has arrived – and Facebook, which invented the addictive, engaging, content feed format – isn't about to miss out. As an advertiser, make sure your News Feed ads are making the biggest impact possible with these tips. Dan Morris  |  Print version Improve PPC Performance Now: How to Take Advantage of Seasonality March 12, 2014 - Matching your ad copy and landing pages to the current season, a holiday, or current events will make your ads fresh, relevant, and stand out from competitors. It's also a simple and effective way to boost click-through and conversion rates. John Lee  |  Print version Google is About to Penalize Spanish, Italian Link Networks March 11, 2014 - Have paid links to your site from Spanish or Italian link networks? You might want to check. Google's Matt Cutts has declared that Spanish and Italian are the next two languages Google is targeting in an effort to reduce unnatural links. Jennifer Slegg  |  Print version 4 Ways to Get the Most Out of Your Next Marketing Conference March 11, 2014 - Nothing can replace the power of face-to-face engagement, networking, and learning you'll get at a digital marketing conference. With ClickZ Live New York coming up, here are four tips on how to get the most out of your conference experience. Mel Carson  |  Print version Google AdWords Adds Consumer Rating Annotations March 11, 2014 - AdWords announced one way Google it is leveraging its Consumer Survey data: through annotations displayed in AdWords ads. Ads can show in up to three categories of consumer ratings. The feature is now rolling in the U.S., U.K., and Canada. Jessica Lee  |  Print version 26 Free Must-Have Tools for PPC Success March 11, 2014 - While it's certainly possible to manage PPC using only the AdWords and Bing Ads online interfaces, doing so will be less than optimal. Here are the top recommendations from 20 top PPC experts on the must-have free tools for PPC success. Melissa Mackey  |  Print version 4 Simple Ways to Use Web Analytics for Smarter CRO Testing March 11, 2014 - Design your next conversion rate optimization test (or your first CRO test) with insights galore by leveraging new tools along the way with this simple, four-step web analytics pretest routine used to produce bigger CRO testing wins. Josh Braaten  |  Print version Free Getty Images: What is Getty Giving & Getting in Return? March 11, 2014 - There's been a lot of buzz about Getty's recent shift in policy regarding free use of their images for non-commercial use. There are a number of questions you should consider when deciding where to take advantage of their generosity, though. Doc Sheldon  |  Print version   Webinars Upcoming Events Harness Predictive Power for Personalized Customer Experiences March 19, 2014 1:00pm ET SES Jakarta March 18-19, 2014 ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 27-29, 2014 ClickZ Live Hong Kong August 5-7, 2014 Featured Jobs White Papers Marketing Analyst Marketing Analyst (CPAP.com) - Houston - Job Description:   Online Sleep Apnea equipment retailer, CPAP.com, is looking for an analytical and self motivated... Director of SEO (Search Engine Optimization) Director of SEO (Search Engine Optimization) (RentPath) - Atlanta - About Us: Have you moved lately? Did the process drive you nuts? Did you think,... SEO Lead (organic search, earned media, pull marketing) SEO Lead (organic search, earned media, pull marketing) (Provide Commerce) - San Diego - As a member of our online marketing team, you will be primarily responsible... The Company Buying Journey e-book B2Beacon - Mar 7, 2014 The Definitive Facebook Advertising Playbook: The 4 Key Trends and 12 Strategies You Need to Know for 2014 Marin Software - Mar 4, 2014 Affiliate Marketing and How It Drives Your Online Business SES Conference & Expo - Mar 3, 2014 E-commerce, a waking giant in Indonesia SES Conference & Expo - Mar 3, 2014

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