10 Huge Online PR Mistakes You Must Avoid

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SEW Daily March  5, 2014  RSS  Like  Follow 10 Huge Online PR Mistakes You Must Avoid March 5, 2014 - Press releases have a part to play in link building campaigns. Is your press release actually newsworthy? Is it getting to the right people? Is it focused? Is it structured properly? These are just 4 of 10 avoidable online public relations mistakes. Ken McGaffin  |  Print version Google Improves GDN Targeting With Bizzo Audience Segments March 5, 2014 - Google is testing new targeting capabilities through a partnership with Bizo. Advertisers can select Bizo audience segments within Google AdWords for display campaigns. Available segments include beauty, fashion, parenting, technology, and music. Justin Freid  |  Print version So Why Did All Those Movie Sites Lose Google Search Traffic? March 4, 2014 - Many movie-related sites recently saw their organic search traffic cut in half. Was it a Panda refresh? Was it something involving copyright? A new analysis reveals several potential reasons why these sites were impacted by Google's algorithm. Jennifer Slegg  |  Print version 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study] March 4, 2014 - ShopVisible released a report highlighting the mobile benchmarks of 2013, and found 30 percent of site traffic came from something other than a traditional desktop/laptop. While only 4 percent placed orders on mobile, order value was on par with desktop. Jessica Lee  |  Print version Building Relationships (and Links) from Natural Content March 4, 2014 - You need to track not just mentions of your brand or specific product(s), but also noise around your industry so you can attempt to add value yourself in the right places. How? Use this process to exploit opportunities from natural conversation. Simon Penson  |  Print version Conquering Content Marketing, Step 3: Facing the 'Fans' March 4, 2014 - When content is created, technical optimization is needed – keyword placement, engaging copy, and effective calls to action – but these activities are secondary to releasing quality content that users and search engines can react to. Dan Cristo  |  Print version How Content Marketing Is Changing & What We Can Do to Be Ready March 4, 2014 - Content marketing is entering a new phase that lets you better connect with your audience, educate them through the buyer's journey, and wring more value from your content dollar with better measurement of what does and doesn't work. Are you ready? Nathan Safran  |  Print version   Webinars Upcoming Events Harness Predictive Power for Personalized Customer Experiences March 19, 2014 1:00pm ET SES Jakarta March 18-19, 2014 ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 27-29, 2014 ClickZ Live San Francisco August 11-14, 2014 Featured Jobs White Papers SEO Lead (organic search, earned media, pull marketing) SEO Lead (organic search, earned media, pull marketing) (Provide Commerce) - San Diego - As a member of our online marketing team, you will be primarily responsible... Chief Content Officer Chief Content Officer (The Sovereign Society ) - Delray Beach - One of the world’s most unique and successful financial publishing firms is looking for a new... E-Commerce Production Specialist E-Commerce Production Specialist (Stansberry and Associates) - Baltimore - Stansberry & Associates is working to build the best marketing operations team in the... The Definitive Facebook Advertising Playbook: The 4 Key Trends and 12 Strategies You Need to Know for 2014 Marin Software - Mar 4, 2014 Affiliate Marketing and How It Drives Your Online Business SES Conference & Expo - Mar 3, 2014 E-commerce, a waking giant in Indonesia SES Conference & Expo - Mar 3, 2014 Good Push Index Urban Airship - Feb 26, 2014

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