Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

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SEW Daily February 13, 2014  RSS  Like  Follow Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success February 13, 2014 - Local SEO and local listing management are completely different tactics, yet completely intertwined, and critical to ranking on Google. Follow these necessary steps for the best possible chance of ranking each of your locations for local queries. Bill Connard  |  Print version 5 Key Points to Consider When Choosing a Demand-Side Platform February 13, 2014 - With so many DSPs available it can be challenging to determine which platform will best serve your needs. What are some common inefficiencies to look out for and questions to ask before committing? Consider these five factors when choosing a DSP. Liz Rutgersson  |  Print version Domaining for Links February 13, 2014 - Whatever topic you need your future links for, you can acquire domains with a lot of authority links directed at it even before you need the link value. Once you need the link value, you already have a batch waiting to be used. Peter van der Graaf  |  Print version Google Refreshes Page Layout Algorithm February 12, 2014 - If you noticed a change in your organic search traffic or rankings last week, and have a high ratio of ads to content at the top of your web pages, chances are you could be affected by a refresh of the Google page layout algorithm. Jennifer Slegg  |  Print version Bing Denies Censoring Search Results, Blames 'Glitch' February 12, 2014 - Research by Chinese freedom of speech blog GreatFire.org explained how when certain terms are searched for using Bing's international and U.S.-localized portals, some results are not delivered. Bing's Stefan Weitz blames it on a system error. Michael Passingham  |  Print version 3 Google Updates for AdWords, DoubleClick Advertisers February 12, 2014 - Google AdWords announced it is changing the way conversions are counted and a new Search Funnels Attribution Modeling Tool. Meanwhile, the new DoubleClick Search Commerce Suite offers tools to easily create and update text ad and PLA campaigns. Jennifer Slegg  |  Print version Google Blocks 'Racist' Search Suggestions for UK Cities February 12, 2014 - Derogatory autocomplete results for cities in the UK have popped up, and Google has taken action to clean them up. After multiple legal battles all over the world, its possible Google is now picking its battles when it comes to autocomplete. Jessica Lee  |  Print version Google Fires First Shot in War on German Link Networks February 12, 2014 - Google is continuing to dish out penalties as it wages war on link networks around the world. After repeated warnings in recent weeks, Google revealed it took action against a German agency's link network, as well as its clients. Jennifer Slegg  |  Print version Google on How to Reach Consumers Across Devices at SES London 2014 February 12, 2014 - The pace of change is only accelerating. Make sure your message is on every device possible. Collect all the data you can so you make make the right decisions at the right time so you can understand the customer behind the keywords. Thom Craver  |  Print version 5 Examples of How Recrawling Site Changes Can Nip SEO Problems in the Bud February 12, 2014 - SEO audits are extremely powerful, but they are only the first step in the process to improving organic search performance. Once changes are implemented, it’s critically important to recrawl site changes to ensure they are implemented correctly. Glenn Gabe  |  Print version We Love Google, We Love Google Not: 6 SEO-Inspired Valentine's Day Quotes February 12, 2014 - It's funny how when you change a few words in some quotations, you get a whole new meaning as it applies to SEO. Here are a few classic quotes about love and romance, mildly edited to apply to our perpetually dysfunctional relationship with Google. Jennifer Van Iderstyne  |  Print version Is Pinterest the New Darling of Retail Search? February 12, 2014 - Given the huge user growth and investment in site experience and monetization, 2014 is fixing to be a huge year for Pinterest. Both online shoppers and retail advertisers would be remiss to ignore it this year. Dave Schwartz  |  Print version   Webinars Upcoming Events Well, Hello There: Communicating in Your Customer's Language A Whole Slew Of Link Building Strategies PPC Pause and Reflections for 2013 SES Jakarta March 18-19, 2014 ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 27-29, 2014 ClickZ Live San Francisco August 11-14, 2014 Featured Jobs White Papers Sr Paid Search Strategist Sr Paid Search Strategist (CLEARLINK) - Salt Lake City - As a Sr. paid search strategist, you will be able to apply your knowledge of paid search to collaborate with... Digital Marketing Expert (with split testing experience) Digital Marketing Expert (with split testing experience) (Conversion Rate Experts) - Work from anywhere in the World - The top three reasons our consultants joined... SEO Manager SEO Manager (Private) - Charlotte - Job Title:  SEO Manager Reports to: Marketing Director Type of Employment: Full Time, Exempt Education:  4 year degree... Yesmail's Email Marketing Compass: The Subscriber Domain Edition Yesmail Interactive - Feb 10, 2014 6 Aspects to Test for Successful Display Campaigns AdClarity - Feb 12, 2014 Cloud and contact centres Ciber - Feb 10, 2014 How to optimise your Salesforce experience Ciber - Feb 7, 2014

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