How to Create Your Own Awards Show & Come Out an SEO Winner

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SEW Daily February 25, 2014  RSS  Like  Follow How to Create Your Own Awards Show & Come Out an SEO Winner February 25, 2014 - Executing an industry awards program will earn high-quality links and a whole lot more. Here's a case study in how one awards show generated a ton of traffic, created strong engagement signals, and increased brand awareness and goodwill. Ken Lyons  |  Print version How to Use Google Analytics Campaign Reports February 25, 2014 - Promoting a website? You'll be interested in seeing where your traffic comes from then. This post is here to take you through the campaign reports in details – allowing you to take control of your website's data and improve your results. Anna Lewis  |  Print version Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act February 25, 2014 - The Search Funnels Attribution Modeling Tool is Google's attempt to give advertisers more data on the context of a user's path to conversion. Here's why you should be excited, and why you shouldn't get carried away and try to use it too soon. Alistair Dent  |  Print version gShift Gives Content Marketers More Ways to Mine Twitter Keyword Data February 24, 2014 - SEO software company gShift has announced a new way for its subscribers to mine valuable data from the conversations a brand’s audience is having on Twitter. Its social keyword research module may expand to other social mediums in the future, too. Jessica Lee  |  Print version Video Ad Views Hit 26.9 Billion in January, SpotXchange Jumps to #1 Spot February 24, 2014 - According to comScore, 183.8 million Americans watched 48.7 billion online content videos in January 2014, while the number of video ad views totaled 26.9 billion. The number of video ad views is up 195.6 percent compared to January 2013. Greg Jarboe  |  Print version 3 Ways SEMrush Can Make SEO More Effective February 24, 2014 - Every digital marketer is only as good as the tools they use. SEMrush is one tool you should have at the ready to help determine changes to your rankings, research a new or ongoing campaign, and analyze how your site compares with the competition. Josh McCoy  |  Print version 3 Ways Context Clues Reveal a Powerful Paid Search Opportunity February 24, 2014 - Many search marketers still aren't taking users' context clues (e.g., time of day, location, device, and keyword) into account when creating ads. If you're one of them, you're missing out. Here's how to leverage these context clues. Jason Tabeling  |  Print version   Webinars Upcoming Events Harness Predictive Power for Personalized Customer Experiences March 19, 2014 1:00pm ET SES Jakarta March 18-19, 2014 ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 27-29, 2014 ClickZ Live San Francisco August 11-14, 2014 Featured Jobs White Papers Chief Content Officer Chief Content Officer (The Sovereign Society ) - Delray Beach - One of the world’s most unique and successful financial publishing firms is looking for a new... E-Commerce Production Specialist E-Commerce Production Specialist (Stansberry and Associates) - Baltimore - Stansberry & Associates is working to build the best marketing operations team in the... Account Manager Account Manager (Resonate) - Reston - Resonate is a cutting-edge online advertising company, recently voted one of America’s Most Promising Companies by Forbes... Getting true value out of social data Oracle - Feb 18, 2014 How Media Buyers Find Successful Traffic Sources Using Media Intelligence AdClarity - Feb 18, 2014 Understanding Your Online Customer: Using Segmentation to Analyse Behaviour & Optimise Performance, Nikki Rae SES Conference & Expo - Feb 18, 2014 A guide to Google+ Oracle - Feb 18, 2014

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