How E-Comm Retailers Can Rock it With Inventory Campaigns

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SEW Daily February  7, 2014  RSS  Like  Follow How E-Comm Retailers Can Rock it With Inventory Campaigns February 7, 2014 - Do you have trouble managing an ever-changing product inventory through paid search? Meet inventory-aware campaigns. This post walks you through how to use your existing data feed to power these granular, dynamic campaigns in DoubleClick Search. Jennifer Johnstone  |  Print version How Vine Has Changed the Video Landscape in Just 12 Months February 7, 2014 - Thousands of brands have joined Vine. Many prospered, but many misfired, failing to seize upon its full potential. We examine what Vine's growth means to digital marketers, plus offer three predictions on what we can expect this year from Vine. Greg Jarboe  |  Print version Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today February 7, 2014 - Facebook Custom Audiences provides a way to engage customers, leads, and website visitors across devices, based on dozens of parameters, including search history and their stage in the buying cycle. Here's how to start reaching more customers. Dan Morris  |  Print version Advertisement The Display Advertising Playbook In an industry that is constantly innovating, we know the challenge to achieve higher performance goals becomes more and more difficult. Whether you're new to online advertising or a seasoned pro, read our game plan to evaluate and improve your display performance. Doodle 4 Google 2014 Contest has Begun February 6, 2014 - The student who wins this year's Doodle 4 Google contest will get his or her logo published on Google’s homepage for a day. The winner will also receive a $30,000 college scholarship and a $50,000 technology grant for his or her school. Kayla Minguez  |  Print version Susan Wojcicki Replaces Salar Kamangar as Head of YouTube February 6, 2014 - Wojcicki pushed hard for Google’s acquisition of YouTube in 2006, when it seemed like a big risk. Sridhar Ramaswamy, who joined Google in 2003 and became a senior vice president of advertising and commerce last year, will now run the ad business. Greg Jarboe  |  Print version Google Starts Penalizing Sites for Rich Snippet Spam February 6, 2014 - Google is going after websites that misuse structured data markup. The new penalty affects websites that violate Google's rich snippets guidelines, such as including authorship on home pages and reviews on pages where there are no reviews. Jennifer Slegg  |  Print version Future of Search & Content Marketing: Expand Your Mindset February 6, 2014 - As niche search engines gain popularity, and as devices of choice like mobile and even Google Glass increase in usage, the ways we create and market content are expanding. More on this topic from Covario's INFLECTIONPoint 2014 event. Jessica Lee  |  Print version Bing to Showcase Winter Olympics Data in Search Results February 6, 2014 - The XXII Olympic Winter Games officially open on Friday and Bing is getting ready to celebrate in a big way. If you're one of those who needs all the results and information on the athletes, Bing has all your Olympic information just a click away. Thom Craver  |  Print version 6 Usability Mistakes That Kill Conversions February 6, 2014 - Bad usability kills otherwise pleasant website experiences and makes customers angry. Angry customers don't buy things. Eliminate these six common usability roadblocks to improve your customers' experience and your bottom line. Lisa Barone  |  Print version 7 Ways to Get More Links From Every Piece of Content You Produce February 6, 2014 - Some amazing pieces of content have been created over the years that failed to gain links. Don't let this happen to you. Here's how to effectively plan your promotion strategy, put the content in front of the right audience, and increase reach. Chris Dyson  |  Print version 4 Tactics to Drive Incremental Local SEO Performance February 6, 2014 - After you've covered all the local SEO basics, explore these additional opportunities to enhance the program and further improve results: Google+ verification, optimization, and promotion; Yelp optimization; and video production and optimization. Jon Schepke  |  Print version   Webinars Upcoming Events Well, Hello There: Communicating in Your Customer's Language A Whole Slew Of Link Building Strategies PPC Pause and Reflections for 2013 SES London February 10-13, 2014 SES Jakarta March 18-19, 2014 ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 27-29, 2014 Featured Jobs White Papers SEO Manager SEO Manager (Private) - Charlotte - Job Title:  SEO Manager Reports to: Marketing Director Type of Employment: Full Time, Exempt Education:  4 year degree... Pay-Per-Click Specialist Pay-Per-Click Specialist (OperationROI) - Fort Lauderdale - OperationROI offers this long term career opportunity with competitive pay, bonuses and full... Managing Director, Skincare/Beauty Managing Director, Skincare/Beauty (NewMarket Health ) - Baltimore - International alternative health company, headquartered in Baltimore, is looking for an... The Display Advertising Playbook Quantcast - Feb 4, 2014 Data-Driven B2B Lead Generation BusinessOnline - Jan 31, 2014 5 Ways to Prove Marketing ROI with Call Tracking LogMyCalls - Jan 28, 2014 The Authoritative Guide to Call Tracking and Local SEO LogMyCalls - Jan 28, 2014

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