Content Marketing Put a Man on the Moon, What Can it Do For You?

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SEW Daily February 28, 2014  RSS  Like  Follow Content Marketing Put a Man on the Moon, What Can it Do For You? February 28, 2014 - NASA not only put the first man on the moon, but pioneered the use of brand journalism, product placement, and real-time storytelling with the epitome of transparency and authenticity. Here's what you can learn from marketing the moon. Lisa Buyer  |  Print version Matt Cutts: Write Clear, Understandable Content February 28, 2014 - Whether you're writing something technical or scientific, or you're writing for the general public, Google's Matt Cutts suggests the key to success is a focus on clarity above all else – making sure both experts and regular folks can understand. Jennifer Slegg  |  Print version Matt Cutts: Submit Scraper Sites That Outrank You on Google February 27, 2014 - If scraper sites that have copied your own content, you can now report it to Google by providing the source URL, where the content was taken from, the URL of the scraper site, and the keywords where the scraper site was ranking on. Jennifer Slegg  |  Print version Google AdWords Launches Flexible Conversion Counting February 27, 2014 - Google AdWords has officially announced a new way for advertisers to track and measure conversions with their new flexible conversion counting. The goal is to help advertisers track the types of conversions that work best for their business model. Jennifer Slegg  |  Print version Amazon, Best Buy, Bank of America Top Mobile Search Advertisers in January February 27, 2014 - AdGooroo release research this week showing which brands were on top when it came to the top 50,000 keywords in U.S. Google AdWords. The announcement comes on the heels of a new mobile data offering by AdGooroo. Jessica Lee  |  Print version Why SEO is About Pull, Not Push February 27, 2014 - It is undeniable that organic search will remain a prevalent and profitable marketing channel for years to come, but in the short term it will be critical to think of, practice, and sell SEO as something larger than a way of marketing. Here's why. Guillaume Bouchard  |  Print version Responsive Design vs. Task-Oriented UX Design February 27, 2014 - Many sites and apps fail miserably because they don't consider the task environment or device usage models. Read this before you jump on the responsive design bandwagon to make sure you're taking the right approach for your site. Larry Marine  |  Print version Yandex & Google: A Big Change for Russia's Display Ad Market February 27, 2014 - Google's DoubleClick and Yandex's advertising network are powered by real-time-bidding technology publishers and advertisers will be able to maximize their advertising revenues and cut costs through the algorithm based bidding. Michael Bonfils  |  Print version   Webinars Upcoming Events Harness Predictive Power for Personalized Customer Experiences March 19, 2014 1:00pm ET SES Jakarta March 18-19, 2014 ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 27-29, 2014 ClickZ Live San Francisco August 11-14, 2014 Featured Jobs White Papers SEO Lead (organic search, earned media, pull marketing) SEO Lead (organic search, earned media, pull marketing) (Provide Commerce) - San Diego - As a member of our online marketing team, you will be primarily responsible... Chief Content Officer Chief Content Officer (The Sovereign Society ) - Delray Beach - One of the world’s most unique and successful financial publishing firms is looking for a new... E-Commerce Production Specialist E-Commerce Production Specialist (Stansberry and Associates) - Baltimore - Stansberry & Associates is working to build the best marketing operations team in the... Good Push Index Urban Airship - Feb 26, 2014 Bad Push Guide Urban Airship - Feb 26, 2014 Forrester Report on Mobile Engagement Urban Airship - Feb 26, 2014 Mobile Benchmarks Report Urban Airship - Feb 26, 2014

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