8 UX Tools Every Digital Marketer Needs in Their Toolkit

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SEW Daily February 26, 2014  RSS  Like  Follow 8 UX Tools Every Digital Marketer Needs in Their Toolkit February 26, 2014 - Analyzing and testing website design and optimization to improve the user experience is a necessity. Drive more traffic and increase conversions with these eight tools, which span research, prototyping and design, and testing. Erin Everhart  |  Print version 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results February 26, 2014 - Integrating Google AdWords and Analytics will help you reach a higher level of analysis beyond impressions, clicks, conversions found in AdWords. Start improving your paid search results today using these three examples as a great starting point. Lisa Raehsler  |  Print version 7 Things You May Not Know About Google's Disavow Tool February 26, 2014 - The process of disavowing links through Google is a mystery to many, and several misconceptions have surrounded the tool's use since it launched. Here are seven facts you need to know to get the most benefit out of the Google Disavow Links Tool. Marie Haynes  |  Print version Matt Cutts: EXIF Image Metadata is 'Potentially' a Google Search Ranking Factor February 25, 2014 - EXIF data is the metadata that is included in most images that are taken with a camera. It includes things such as camera type, date taken, size, along with dozens of other parameters. And Google reserves "the right to use it in ranking." Jennifer Slegg  |  Print version New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers February 25, 2014 - Big data app company BloomReach today attempted to make the shopping experience more personal with its announcement of SNAP – technology that adapts the search, navigation, and content of ecommerce sites to each visitor. Jessica Lee  |  Print version Google Hammers Polish Link Networks February 25, 2014 - Google is continuing their attack on international spam, taking down two Polish link networks. Buying and selling links seems to be quite common in Poland, so we can expect to see some dramatic changes in Google's search results in the coming days. Jennifer Slegg  |  Print version How to Create Your Own Awards Show & Come Out an SEO Winner February 25, 2014 - Executing an industry awards program will earn high-quality links and a whole lot more. Here's a case study in how one awards show generated a ton of traffic, created strong engagement signals, and increased brand awareness and goodwill. Ken Lyons  |  Print version How to Use Google Analytics Campaign Reports February 25, 2014 - Promoting a website? You'll be interested in seeing where your traffic comes from then. This post is here to take you through the campaign reports in details – allowing you to take control of your website's data and improve your results. Anna Lewis  |  Print version Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act February 25, 2014 - The Search Funnels Attribution Modeling Tool is Google's attempt to give advertisers more data on the context of a user's path to conversion. Here's why you should be excited, and why you shouldn't get carried away and try to use it too soon. Alistair Dent  |  Print version   Webinars Upcoming Events Harness Predictive Power for Personalized Customer Experiences March 19, 2014 1:00pm ET SES Jakarta March 18-19, 2014 ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 27-29, 2014 ClickZ Live San Francisco August 11-14, 2014 Featured Jobs White Papers Chief Content Officer Chief Content Officer (The Sovereign Society ) - Delray Beach - One of the world’s most unique and successful financial publishing firms is looking for a new... E-Commerce Production Specialist E-Commerce Production Specialist (Stansberry and Associates) - Baltimore - Stansberry & Associates is working to build the best marketing operations team in the... Account Manager Account Manager (Resonate) - Reston - Resonate is a cutting-edge online advertising company, recently voted one of America’s Most Promising Companies by Forbes... Getting true value out of social data Oracle - Feb 18, 2014 How Media Buyers Find Successful Traffic Sources Using Media Intelligence AdClarity - Feb 18, 2014 Understanding Your Online Customer: Using Segmentation to Analyse Behaviour & Optimise Performance, Nikki Rae SES Conference & Expo - Feb 18, 2014 A guide to Google+ Oracle - Feb 18, 2014

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