6 Usability Mistakes That Kill Conversions

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SEW Daily February  6, 2014  RSS  Like  Follow 6 Usability Mistakes That Kill Conversions February 6, 2014 - Bad usability kills otherwise pleasant website experiences and makes customers angry. Angry customers don't buy things. Eliminate these six common usability roadblocks to improve your customers' experience and your bottom line. Lisa Barone  |  Print version 7 Ways to Get More Links From Every Piece of Content You Produce February 6, 2014 - Some amazing pieces of content have been created over the years that failed to gain links. Don't let this happen to you. Here's how to effectively plan your promotion strategy, put the content in front of the right audience, and increase reach. Chris Dyson  |  Print version 4 Tactics to Drive Incremental Local SEO Performance February 6, 2014 - After you've covered all the local SEO basics, explore these additional opportunities to enhance the program and further improve results: Google+ verification, optimization, and promotion; Yelp optimization; and video production and optimization. Jon Schepke  |  Print version Google Gives More Prominence to First Playable Music Video Search Result February 5, 2014 - Searching for a music video on Google? Maybe "Locked Out of Heaven" by Bruno Mars or "Get Lucky" by Daft Punk? Now Google highlights the first playable video in the search results to push searchers to YouTube or other sources to view that video. Danny Goodwin  |  Print version Google Adds 1,000+ New Categories to Places Dashboard February 5, 2014 - Google is making some new changes to Google’s Places for Business in order to make it easier for users to find businesses in international countries. Google is adding more than 1,000 categories globally into the Places dashboard. Jennifer Slegg  |  Print version Google, Europe Near Antitrust Deal, Really This Time? February 5, 2014 - With its latest offer, Google has effectively settled the three year probe and has dodged a potential $5 billion fine. While the European Commission has accepted the concessions, they must first be accepted by the complainants, including Microsoft. Carly Page  |  Print version Google Vows to Reduce Fake YouTube Views February 5, 2014 - It's unclear how many "fraudulent" views YouTube videos have been racking up, but Google said that its incoming measures to monitor views should affect only a "miniscule fraction" of video clips on the website. Carly Page  |  Print version Facebook Tests Mobile Graph Search February 5, 2014 - Facebook recently confirmed it’s testing a mobile version of Graph Search. While some are criticizing Facebook for a lag in mobile adoption of a feature that's more than a year old, Facebook reminds us the functionality is not so simple. Jessica Lee  |  Print version How Can SEO Stimulate Export Sales? February 5, 2014 - Exporting is difficult and expensive, but SEO is a powerful and cost-effective tool with which to approach export markets. Here are three examples of how online and traditional industrial retail companies are using SEO to generate export sales. Ken McGaffin  |  Print version 5 Social Media Profile Optimization Tips for Brands February 5, 2014 - Optimizing a social media profile is easy and only takes a few minutes. Here are five recommendations on how to give your brand's profile a visibility boost, whether it's Facebook, Twitter, YouTube, Pinterest, Google+, or Instagram. Travis Bernard  |  Print version Social Advertising Revenues Forecast to Grow 31% in 2014 February 5, 2014 - EMarketer has published the latest social ad revenue numbers for Facebook, Twitter, LinkedIn, and others, and offers projections for 2014 and 2015. The data shows social ad revenues grew 42.9 percent in 2013, up from 30 percent in 2012. Justin Freid  |  Print version   Webinars Upcoming Events Well, Hello There: Communicating in Your Customer's Language A Whole Slew Of Link Building Strategies PPC Pause and Reflections for 2013 SES London February 10-13, 2014 SES Jakarta March 18-19, 2014 ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 27-29, 2014 Featured Jobs White Papers SEO Manager SEO Manager (Private) - Charlotte - Job Title:  SEO Manager Reports to: Marketing Director Type of Employment: Full Time, Exempt Education:  4 year degree... Pay-Per-Click Specialist Pay-Per-Click Specialist (OperationROI) - Fort Lauderdale - OperationROI offers this long term career opportunity with competitive pay, bonuses and full... Managing Director, Skincare/Beauty Managing Director, Skincare/Beauty (NewMarket Health ) - Baltimore - International alternative health company, headquartered in Baltimore, is looking for an... The Display Advertising Playbook Quantcast - Feb 4, 2014 Data-Driven B2B Lead Generation BusinessOnline - Jan 31, 2014 5 Ways to Prove Marketing ROI with Call Tracking LogMyCalls - Jan 28, 2014 The Authoritative Guide to Call Tracking and Local SEO LogMyCalls - Jan 28, 2014

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