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Wednesday, 12 February 2014

5 Examples of How Recrawling Site Changes Can Nip SEO Problems in the Bud

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SEW Daily February 12, 2014
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5 Examples of How Recrawling Site Changes Can Nip SEO Problems in the Bud 5 Examples of How Recrawling Site Changes Can Nip SEO Problems in the Bud
February 12, 2014 - SEO audits are extremely powerful, but they are only the first step in the process to improving organic search performance. Once changes are implemented, it’s critically important to recrawl site changes to ensure they are implemented correctly.
Glenn Gabe  |  Print version
We Love Google, We Love Google Not: 6 SEO-Inspired Valentine's Day Quotes We Love Google, We Love Google Not: 6 SEO-Inspired Valentine's Day Quotes
February 12, 2014 - It's funny how when you change a few words in some quotations, you get a whole new meaning as it applies to SEO. Here are a few classic quotes about love and romance, mildly edited to apply to our perpetually dysfunctional relationship with Google.
Jennifer Van Iderstyne  |  Print version
Is Pinterest the New Darling of Retail Search? Is Pinterest the New Darling of Retail Search?
February 12, 2014 - Given the huge user growth and investment in site experience and monetization, 2014 is fixing to be a huge year for Pinterest. Both online shoppers and retail advertisers would be remiss to ignore it this year.
Dave Schwartz  |  Print version
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Matt Cutts: Bad Grammar in Comments Isn't a Negative Google Ranking Factor Matt Cutts: Bad Grammar in Comments Isn't a Negative Google Ranking Factor
February 11, 2014 - Should you worry about the grammar in your comments section? Google's Matt Cutts says no. Even if users contribute comments that aren't necessarily grammatically correct, it won't hurt your SEO efforts. But you should watch out for spam comments.
Jennifer Slegg  |  Print version
Yahoo-Yelp Partnership on the Horizon? Yahoo-Yelp Partnership on the Horizon?
February 11, 2014 - The Wall Street Journal reported an anonymous Yahoo employee leaked that Yelp and Yahoo could soon be partnering together soon to boost Yahoo's search results. So far, Yahoo has declined to comment on the report.
Jessica Lee  |  Print version
Understanding Search Analytics: Making Better, Data-Driven Decisions Understanding Search Analytics: Making Better, Data-Driven Decisions
February 11, 2014 - At Covario's INFLECTIONPoint event last week, several marketers gathered to talk about search analytics today, how to get a handle on tracking a multiscreen world, and what to do if you're sifting through mounds of data to help you make better data-driven
Jessica Lee  |  Print version
Running In Real Time: Twitter on Bringing Campaigns to Life at SES London 2014 Running In Real Time: Twitter on Bringing Campaigns to Life at SES London 2014
February 11, 2014 - Bruce Daisley, Twitter's UK Managing Director, says capturing a moment can be incredibly powerful. Brands have several opportunities on Twitter, both planned and unplanned. Real-time marketing is about being the smartest by planning for your moments.
Thom Craver  |  Print version
Future of Content Marketing: Business & Scaling Beyond the Noise Future of Content Marketing: Business & Scaling Beyond the Noise
February 11, 2014 - Smart businesses build strong content cultures. To scale quality and relevant content your culture needs to become the key driver of a model that is audience-centric, objectively driven, process orientated, and built to measure.
Andy Betts  |  Print version
How to Generate Awareness Using PPC How to Generate Awareness Using PPC
February 11, 2014 - The next time you're ready to launch a new product or service, be sure to include awareness campaigns in your marketing mix. Here's what you'll need to do to create search volume where none exists with the help of PPC advertising.
Melissa Mackey  |  Print version
The Evolution of Artificial Intelligence in Search: An SEO Opportunity The Evolution of Artificial Intelligence in Search: An SEO Opportunity
February 11, 2014 - It's hard to know if artificial intelligence, in its most constraining definition, is actually possible. But as long as the baby steps keep coming, taking advantage of the opportunity will allow you to provide better SEO results for your clients.
Doc Sheldon  |  Print version
 
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