2014 Industry Survey Results and SEO Penalty Recovery Times - Moz Top 10

View this email in your browser. - February 2014, Issue 1 The Moz Top 10 The Top 10 is back! This month, Google drops a bomb on guest posting, and the industry responds. We learn about the top tools, tactics, and trends through the 2014 Industry Survey. We also explore personas, UX, landing pages and more. The 10 best articles in the world of marketing and SEO: The decay and fall of guest blogging for SEO Matt Cutts says "Guest blogging is done," but what did he really mean? We present the original post, where the head of Google's Webspam team vents his frustration with this link building tactic. 2014 Industry Survey Results Every two years, Moz sets out to explore the changing face of online marketing. This year's results reveal big changes in demographics, tools, tactics, and salaries heading into 2014. The Landing Page Optimization Guide You Wish You’ve Always Had Landing page optimization is something we often talk about, but are we funneling dollars and attention the right direction? The folks at ConversionXL put together this guide to point us all down the right path. SEO Penalty and Algorithm Recovery Timelines You cleaned up your links and updated your content, so why aren't you ranking again? Alan Bleiweiss shares the long and short of recovery times learned from 100s of website audits. Are Facebook and Twitter Signals Part of the Google Ranking Algorithms? We tweet, circle, and like, but is Google listening to these social signals? Even when studies show that social signals correlate with higher rankings, Mark Traphagen explains why the reality is far more complex. Personas: The Art and Science of Understanding the Person Behind the Visit Personas are like Bitcoins: lots of people talk about them, but few can explain how they work. In this epic post, Micheal King details how to define your own personas and why they may represent the future of marketing. UX Crash Course: 31 Fundamentals Beginning in 2014, Joel Marsh posted a new User Experience lesson each day onto his website. Thousands of people heard about it and came to learn. Now, Joel presents all 31 lessons in one central location. Google Propaganda, SEO and Why Marketers Need to Wake Up "Google doesn’t want to make websites popular, they want to rank popular websites." So says Rea Hoffman in this thought-proviking post on the realities of SEO and scalable tactics. Warning: Possible NSFW language. How Typography Affects Conversions Do you use the same font and layout every time? Science shows how your typography can influence bounce rates, emotions and even purchase decisions. The Hard and Fast Rule of Guest Blogging Exposure? Branding? Links? What's most important about guest blogging? Richard Baxter explores the value of guest blogging and what it means to marketers of all shapes and sizes. Want more marketing power? Check out Moz tools and resources. Need to subscribe to the Moz Top 10? Sign up here. Do you have something Top 10-worthy? Let Cyrus, our editor, know what you'd like to see. This email was sent to durgaprasad345.trende@blogger.com because you subscribe to the Moz Top 10. To unsubscribe please click here Moz Top 10 1100 Second Avenue, Suite 500, Seattle, WA, 98101