Where's the Search?

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SEW Daily January 16, 2014  RSS  Like  Follow Where's the Search? January 16, 2014 - Search is everywhere, which means organizations must produce high-quality and authoritative, yet informatively entertaining, content that is device agnostic and encourages a uniquely human social echo for it to be deemed search engine optimal. P.J. Fusco  |  Print version Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study] January 15, 2014 - A survey of holiday shoppers finds that Google paid search results that included pictures of products influenced 31 percent of online purchases, while online reviews and ratings influenced 48 percent of online shoppers. Jennifer Slegg  |  Print version Twitter Expands Tailored Audiences, Redesigns Web Interface January 15, 2014 - True to (its own) form, Twitter has released not one but a couple of news updates at once: it is partnering with Epsilon to offer new ways to target ads via tailored audiences, and is also rolling out a redesigned web interface. Liva Judic  |  Print version New Google Publisher Plugin for WordPress Lets You Verify Your Site, Manage AdSense January 15, 2014 - The new official Google Publisher Plugin makes it simple to verify a WordPress site for Webmaster Tools with one click, and is also designed to make it very easy for webmasters to add AdSense code to a WordPress blog. Jennifer Slegg  |  Print version Yelp: Court Ruling on Anonymous Customer Reviews 'Could Have a Chilling Effect on Free Speech' January 15, 2014 - A U.S. court has ordered customer review website Yelp reveal the names of seven of its anonymous reviewers. The order follows a lawsuit filed by a carpet cleaning company which suspected that some of the reviews placed online about it were made up. Dave Neal  |  Print version How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial] January 15, 2014 - Gain a stronger view of user engagement (and get closer to actual bounce rate) with this step-by-step tutorial on how to implement adjusted bounce rate via Google Tag Manager, a free tag management system that lets you quickly deploy tracking tags. Glenn Gabe  |  Print version Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month January 15, 2014 - January is when B2B advertisers need to embrace their oddball status and grab the New Year by the horns. Here's how you can ramp up those campaigns in January and Q1 to capitalize on the other side of the seasonality coin. John Lee  |  Print version Google Cuts Authorship in Search Results by 20-40% January 15, 2014 - Getting your face on Google's search results pages via authorship is getting harder. New authorship algorithms aim to display photos for authors Google considers relevant and interesting and cut down on pictures of lesser quality authors. Jennifer Slegg  |  Print version Adobe Marketing Cloud Integrates Campaign and Experience Manager January 15, 2014 - Adobe has announced integration between two key products in their Adobe Marketing Cloud service: Adobe Campaign (for analytics) and Adobe Experience Manager (for content). In addition, Adobe also announced several enhancement to the products. Thom Craver  |  Print version   Webinars Upcoming Events PPC Pause and Reflections for 2013 A Whole Slew Of Link Building Strategies Well, Hello There: Communicating in Your Customer's Language SES London February 10-13, 2014 SES Jakarta March 18-19, 2014 ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 28-29, 2014 Featured Jobs White Papers Financial Research Analyst Financial Research Analyst (Agora Inc.) - Delray Beach - WANTED: Financial Research Analyst   One of the world’s most unique and successful financial... Editor Editor (Agora Inc.) - Baltimore - Do you live for turning good writing into phenomenal writing? Are you interested in using your magic editing touch to turn articles... Senior Systems Engineer Senior Systems Engineer (Agora Inc.) - Baltimore - The Senior Cloud Systems Engineer shall be responsible for the technology infrastructure of Stansberry and... Social media and cloud computing Oracle - Jan 7, 2014 Best practices in extracting data from social media Oracle - Jan 7, 2014 Webinar: PPC Pause and Reflections for 2013, Bing Bing - Dec 17, 2013 8 steps to a better social media mix Oracle - Dec 9, 2013

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