The New AdWords Opportunities Tab - How to Get the Most Out Of It

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SEW Daily January 10, 2014  RSS  Like  Follow The New AdWords Opportunities Tab – How to Get the Most Out Of It January 10, 2014 - While the AdWords Opportunities tab provides a lot of benefits, it's important to review Google's recommendations carefully before making changes. Here are some guidelines and considerations for budgets and keywords when using the Opportunities tab. Diane Pease  |  Print version Content Strategy for an International SEO Campaign January 10, 2014 - A content strategy is a critical piece of your marketing efforts. Here's how to take your SEO-friendly content strategy to an international audience by creating a true content resource for visitors in the location you're targeting. Greg Kihlström  |  Print version Google's Matt Cutts: Here's How to Deal With Short-Term Duplicate Content Issues January 9, 2014 - If your website sometimes has minor duplicate content issues, how can you avoid being caught in Google's duplicate content filter? Google's Distinguished Engineer Matt Cutts explains when you should use rel=canonical in such instances. Jennifer Slegg  |  Print version Interactive U.S. Map Shows Google, Windows, Mac Usage by State January 9, 2014 - Advertising network Chitika delves into Mac, Windows, Linux, and Google search usage by state with a new interactive map. The map allows users to view usage across the United States, and hover over each state to discover the percentage of use. Jessica Lee  |  Print version Pinterest Acquires VisualGraph to Boost Image Recognition January 9, 2014 - Pinterest acquired two-man startup VisualGraph, an image recognition and visual search platform. Many say this move primes Pinterest to be a leading image search engine and ideal place to advertise products. Jessica Lee  |  Print version French Privacy Watchdog Fines Google €150,000 January 9, 2014 - Google has been fined by the French data protection authority after it ruled that Google's privacy policy doesn't comply with the country's data protection laws. Google must publish an announcement of the decision on its France homepage for two days. Dan Worth  |  Print version Using the DMAIC Process for SEO Projects January 9, 2014 - DMAIC stands for define, measure, analyze, improve and control. Whether you're a large multi-location organization or a freelance SEO looking for answers to a problem, DMAIC provides a method to solve all kinds of problems quickly and efficiently. Chris Dyson  |  Print version 4 Local Search Tactics That Will Matter More in 2014 January 9, 2014 - Marketers should focus their energies on these key tactics in 2014: improving brand/domain authority; making websites mobile-friendly; correcting any inaccuracies in Foursquare; and fixing location information on local/map sites. Adam Dorfman  |  Print version 6 Tips for Leaving Your Marketing Bubble January 9, 2014 - Make 2014 the year you break free from the marketing box/bubble/silo you've become stuck in. Make this the year you move toward integration, both for yourself and your agency. Here's some advice on how to do it. Lisa Barone  |  Print version   Webinars Upcoming Events PPC Pause and Reflections for 2013 A Whole Slew Of Link Building Strategies Well, Hello There: Communicating in Your Customer's Language SES London February 10-13, 2014 SES Jakarta March 18-19, 2014 ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 28-29, 2014 Featured Jobs White Papers Senior E-mail Analyst Senior E-mail Analyst (Scottrade) - St. Louis - Scottrade, Inc. has a Senior Email Marketing Analyst position available in Saint Louis, MO. The main purpose of this... Chief Content Officer Chief Content Officer (The Sovereign Society ) - Delray Beach - One of the world’s most unique and successful financial publishing firms is looking for a new... Social media and cloud computing Oracle - Jan 7, 2014 Best practices in extracting data from social media Oracle - Jan 7, 2014 Webinar: PPC Pause and Reflections for 2013, Bing Bing - Dec 17, 2013 8 steps to a better social media mix Oracle - Dec 9, 2013

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