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Tuesday, 21 January 2014

The 3Ps of Content Measurement: Page Rank, Traffic & Engagement

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SEW Daily January 21, 2014
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The 3Ps of Content Measurement: Page Rank, Traffic & Engagement The 3Ps of Content Measurement: Page Rank, Traffic & Engagement
January 21, 2014 - Understanding content at a page level gives you a bird's eye view of what resonates with a brand's audience and drives conversions. Here are three ways you can measure the success of your content at a page level in 2014.
Jim Yu  |  Print version
Seeking Search Engine Love? Begin With Yahoo Bing and Google Quality Website Guidelines Seeking Search Engine Love? Begin With Yahoo Bing and Google Quality Website Guidelines
January 21, 2014 - The major search engines offer insight into what they look for in a website. These guidelines are useful for determining how search engine-friendly a website is, and should become a vital reference when planning, optimizing, or evaluating a site.
Rebecca Murtagh  |  Print version
2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields
January 21, 2014 - You poured data into a pivot table. Now what? Make them smarter. Here's how to use Summarizing Data and Calculated Fields in order to get a different perspective on your marketing data through the pivot table function.
John Gagnon  |  Print version
Dissecting Google Penguin 2.1: What Factors Mattered? [Study] Dissecting Google Penguin 2.1: What Factors Mattered? [Study]
January 20, 2014 - SEO data platform MathSight used its reverse engineering process to give clues into what factors Penguin 2.1 was targeting. This data builds on research MathSight uncovered last year on Penguin 2.0, and expands on the idea that it's centered on low-qualit
Jessica Lee  |  Print version
 
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