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Friday, 17 January 2014

PPC Management Operations: The Ultimate Guide

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SearchEngineWatch.com
SEW Daily January 17, 2014
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PPC Management Operations: The Ultimate Guide PPC Management Operations: The Ultimate Guide
January 17, 2014 - Regularly scheduled daily, monthly, quarterly, and semi-annual PPC tasks will ensure that you miss less opportunity to respond to change and increase your return on investment. This guide will help your PPC accounts perform at the optimal level.
Pauline Jakober  |  Print version
Facebook Content Comes to Yandex Search Results Facebook Content Comes to Yandex Search Results
January 17, 2014 - Russian search giant Yandex has announced a deal with Facebook giving them direct access of public data. Posts will pop up in Yandex’s blog search results, where it will join results from other blogs and social networks including Twitter.
Thom Craver  |  Print version
Google, Bing Gain Search Share to End 2013 Google, Bing Gain Search Share to End 2013
January 16, 2014 - Google's search share was at near record levels in the U.S. in December, while Bing also continued its pattern of slowly growing its share, according to the final 2013 installment of comScore's monthly look at U.S. search engine rankings.
Danny Goodwin  |  Print version
Yelp CEO Confirms Sting Operations to Clean up Paid Reviews Yelp CEO Confirms Sting Operations to Clean up Paid Reviews
January 16, 2014 - In a recent interview, Yelp CEO Jeremy Stoppleman discussed what his company has been doing for the past two years to combat fake reviews, and how the Yelp team studies fake reviews, seeking commonalities and abnormalities they can filter for.
Pierre Zarokian  |  Print version
Where's the Search? Where's the Search?
January 16, 2014 - Search is everywhere, which means organizations must produce high-quality and authoritative, yet informatively entertaining, content that is device agnostic and encourages a uniquely human social echo for it to be deemed search engine optimal.
P.J. Fusco  |  Print version
 
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