SEO Updates

Wednesday, 15 January 2014

How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

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SEW Daily January 15, 2014
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How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial] How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]
January 15, 2014 - Gain a stronger view of user engagement (and get closer to actual bounce rate) with this step-by-step tutorial on how to implement adjusted bounce rate via Google Tag Manager, a free tag management system that lets you quickly deploy tracking tags.
Glenn Gabe  |  Print version
Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month
January 15, 2014 - January is when B2B advertisers need to embrace their oddball status and grab the New Year by the horns. Here's how you can ramp up those campaigns in January and Q1 to capitalize on the other side of the seasonality coin.
John Lee  |  Print version
Google Cuts Authorship in Search Results by 20-40% Google Cuts Authorship in Search Results by 20-40%
January 15, 2014 - Getting your face on Google's search results pages via authorship is getting harder. New authorship algorithms aim to display photos for authors Google considers relevant and interesting and cut down on pictures of lesser quality authors.
Jennifer Slegg  |  Print version
Adobe Marketing Cloud Integrates Campaign and Experience Manager Adobe Marketing Cloud Integrates Campaign and Experience Manager
January 15, 2014 - Adobe has announced integration between two key products in their Adobe Marketing Cloud service: Adobe Campaign (for analytics) and Adobe Experience Manager (for content). In addition, Adobe also announced several enhancement to the products.
Thom Craver  |  Print version
YouTube Unveils New Comment Management Page YouTube Unveils New Comment Management Page
January 14, 2014 - YouTube just revamped its commenting system again, still linking to but not totally removing it from Google+, despite receiving major criticism when it switched the system over to its social arm. Here's a look at what's new.
Liva Judic  |  Print version
Google Images Makes it Easier to Search by Usage Rights Google Images Makes it Easier to Search by Usage Rights
January 14, 2014 - Google Images has made a great change to its search results. Users can now search for images with specific usage rates more easily. This will be extremely helpful when trying to find images that you can safely use for publishing on your own sites.
Jennifer Slegg  |  Print version
Google Buys Nest, Spends $3.2 Billion on 'Smart Home' Device Maker Google Buys Nest, Spends $3.2 Billion on 'Smart Home' Device Maker
January 14, 2014 - Google will pay $3.2 billion to buy Nest Labs, a firm that has set out to try and improve everyday items around the home such as smoke alarms and thermostats. The deal clearly positions Google as being ready for the new era of the "connected home."
Dan Worth  |  Print version
Top Online Retailers Favor Facebook for Traffic and Sales [Study] Top Online Retailers Favor Facebook for Traffic and Sales [Study]
January 14, 2014 - Social technology company 8th Bridge released a report that looks at nearly 900 online retail brands and their social adoption. It found that Facebook is winning in terms of traffic and perceived value. But the traffic isn't organic; it's paid for.
Jessica Lee  |  Print version
16 Examples of How to Use Non-SEO Friendly Content for SEO 16 Examples of How to Use Non-SEO Friendly Content for SEO
January 14, 2014 - Multimedia formats can be used to not only garner links, but also worked into a larger strategy that has implications for search. Here are some ideas of how to use Vine and Instagram videos, animated GIFs, and memes for SEO.
Dave Snyder  |  Print version
B2B Search: It's Time To Go Mobile B2B Search: It's Time To Go Mobile
January 14, 2014 - Your customers are using mobile devices. If you're paying to send customers to your site using PPC, a poor mobile experience will cost you. Now is the time to get your site ready for mobile prime time and harness the true power of mobile PPC.
Melissa Mackey  |  Print version
Will 2014 Finally Be the Year of the Web Analyst? Will 2014 Finally Be the Year of the Web Analyst?
January 14, 2014 - Demand for analytics talent in leadership positions is growing fast. Here's some advice from three brilliant web analysts on how to embrace and excel at the art of measuring the web and learning about consumers for a measurably more awesome 2014.
Josh Braaten  |  Print version
 
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