Employees & Your Brand: How to Reduce the Risk of Reputation Nightmares

Having trouble reading this email? View the online version.

SEW Daily January 22, 2014  RSS  Like  Follow Employees & Your Brand: How to Reduce the Risk of Reputation Nightmares January 22, 2014 - Do you know what your employees are saying about you and your company online? Do you have a clear social media policy? Do you do any form of training for your employees? Do you know how to respond to a social media crisis? If not, then read on. Simon Heseltine  |  Print version 5 Critical Factors for Optimized Mobile PPC Targeting January 22, 2014 - Consider reviewing these tactics within your mobile campaigns and making some adjustments to improve your results. If you aren't yet fully invested in mobile PPC, then let these serve as cautionary tale on where there may be some bumps in the road. Joseph Kerschbaum  |  Print version iBeacon: Goodbye Showrooming, Hello In-Store Purchase January 22, 2014 - Apple's iBeacon, an indoor positioning system that uses the latest version of Bluetooth, holds much promise for mobile advertising and location-based marketing. Here's how retailers and brands can develop a strategy to benefit from this technology. Rachel Pasqua  |  Print version Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study] January 21, 2014 - Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October 2012. Marin set out to uncover its progress in the retail space in 2013, including rate of adoption, advertising spend, click-through rate and more. Jessica Lee  |  Print version The 2014 Super Bowl Commercials Just Kicked Off January 21, 2014 - Based on new Unruly Media data, 60 percent of the most shared Super Bowl ads of all time were launched before Super Bowl Sunday. Fittingly, everyone can now get a sneak peek of some of this year's commercials on the YouTube Ad Blitz pregame gallery. Greg Jarboe  |  Print version Google Killed 350 Million 'Bad Ads' in 2013 January 21, 2014 - In 2013, Google removed 350 million bad AdWords ads as part of its efforts to prevent abuse of AdWords by both advertisers and AdSense publishers, although unfortunately they don't detail much about why those particular ads were removed. Jennifer Slegg  |  Print version The 3Ps of Content Measurement: Page Rank, Traffic & Engagement January 21, 2014 - Understanding content at a page level gives you a bird's eye view of what resonates with a brand's audience and drives conversions. Here are three ways you can measure the success of your content at a page level in 2014. Jim Yu  |  Print version Seeking Search Engine Love? Begin With Yahoo, Bing, and Google Quality Website Guidelines January 21, 2014 - The major search engines offer insight into what they look for in a website. These guidelines are useful for determining how search engine-friendly a website is, and should become a vital reference when planning, optimizing, or evaluating a site. Rebecca Murtagh  |  Print version 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields January 21, 2014 - You poured data into a pivot table. Now what? Make them smarter. Here's how to use Summarizing Data and Calculated Fields in order to get a different perspective on your marketing data through the pivot table function. John Gagnon  |  Print version   Webinars Upcoming Events PPC Pause and Reflections for 2013 A Whole Slew Of Link Building Strategies Well, Hello There: Communicating in Your Customer's Language SES London February 10-13, 2014 SES Jakarta March 18-19, 2014 ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 28-29, 2014 Featured Jobs White Papers Wanted: HTML, CSS, WordPress Knowledge Wanted: HTML, CSS, WordPress Knowledge (Agora Inc. ) - Delray Beach - We do things a little differently around here...We want to meet you at a recruiting event... Wanted: Financial Writers and Editors Wanted: Financial Writers and Editors (Agora Inc. ) - Delray Beach - We do things a little differently around here...We want to meet you at a recruiting event... Financial Research Analyst Financial Research Analyst (Agora Inc.) - Delray Beach - WANTED: Financial Research Analyst   One of the world’s most unique and successful financial... Social media and cloud computing Oracle - Jan 7, 2014 Best practices in extracting data from social media Oracle - Jan 7, 2014 Webinar: PPC Pause and Reflections for 2013, Bing Bing - Dec 17, 2013 8 steps to a better social media mix Oracle - Dec 9, 2013

	© Incisive Interactive Marketing LLC. 2014 All rights reserved. 55 Broad Street, 22nd Floor, New York, NY 10004
Accreditations
Data protection	This email is intended for durgaprasad345.trende@blogger.com. If you do not wish to receive this email please: Update your Details or Unsubscribe.
Mail filter	If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders.
Contact us	If you have any questions or comments regarding this email, please contact: Contact Us.
Privacy policy	Incisive Media Privacy Policy