Building SEO-Focused Pages and the Great Google Authorship Purge - Moz Top Five

View this email in your browser. - January 2014, Issue 1 The Moz Top Five! "What happened to the Moz Top 10?" you ask. Science shows that when presented with more choices, we're less likely to take action. That's why this week we've narrowed down the top news to the five most important pieces of content you should know about. That's right, it's science! Here are the five best articles in the world of marketing and SEO: Why the Rap Genius Story Is Really About Google Google made Rap Genius all but disappear from its organic search results for 10 days. Is this story really about Rap Genius violating guidelines, or is it about the new environment Google has created for all of us? Building SEO-Focused Pages to Serve Topics & People Rather than Keywords & Rankings Are you still trying to rank for a single keyword at a time? In this Whiteboard Friday, Rand Fishkin discusses the winning strategy of optimizing your pages around topics and people in order to win search engine traffic.. Authorshipocalypse! The Great Google Authorship Purge Has Begun Matt Cutts told webmasters to expect a 15% decline in authorship search results, and now it has happened. What's really going on? Google+ expert Mark Traphagen dives deep and breaks down what it means to webmasters. Pew Research Center: Social Media Update 2013 This free, comprehensive report on the state of social media shows exactly what sites people are using and how. Facebook remains the king of social amoung adults, but sites like Instagram and Twitter are still moving fast. 4 Types of Content Every Site Needs We are all guilty of publishing the same type of content over and over again. Sometimes we are afraid to take content risks. In this excellent piece, Hannah Smith breaks down the four types of content your site may be missing, and why you need them. Need to subscribe to the Moz Top Five? Sign up here. Do you have something Top Five-worthy? Let Cyrus, our editor, know what you'd like to see. To unsubscribe please click here Moz Top Five 119 Pine St., Seattle, WA, 98101