7 Content Marketing Tips to Recover From Google Penguin

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SEW Daily January 24, 2014  RSS  Like  Follow 7 Content Marketing Tips to Recover From Google Penguin January 24, 2014 - If you're still suffering from Google's Penguin update, it's important to realize that link removal isn't enough. It's time to focus on referral traffic, build up a following, and design SEO campaigns that are smart enough to weather any storm. Pratik Dholakiya  |  Print version Google Changes Smartphone User-Agent January 24, 2014 - Google is changing the user-agent they use when crawling content for smartphones. Ensuring mobile searchers find relevant and usable pages is an absolute must do. If you're not already, time to start creating special mobile reports in 2014. Ben Goodsell  |  Print version Google Webmaster Tools Updates Crawl Error Reports January 24, 2014 - The new crawl error reports will make it easier for webmasters to track down crawl errors, why they are happening, and how to fix them without having to do a lot of back and forth checking with tools to determine what exactly was going on. Jennifer Slegg  |  Print version Google Search Results Add Details About Notable Websites January 23, 2014 - Using Knowledge Graph data, Google has made a change that gives searchers extra information about websites listed in the search results, such as when it was founded, who owns it, what type of site it is, and awards it has won. Jennifer Slegg  |  Print version Facebook News Feed Algorithm Change Reduces Visibility of Page Updates January 23, 2014 - Facebook is making some changes to how users see updates from individuals and pages in the news feed. This change will definitely hurt businesses running branded pages on Facebook that don't want to pay for Facebook advertising for visibility. Jennifer Slegg  |  Print version A New Look for Google AdWords Rolling Out Now January 23, 2014 - This week, Google announced AdWords will have a new look and feel that's more consistent with other Google products. Updates included more white space, softer colors, and less scrolling to access important information. Jessica Lee  |  Print version Pinterest Tests Personalized Home Page, Adds GIF Support & New Recipe Search January 23, 2014 - Pinterest news this week includes an announcement for a new recipe search for special dietary needs like gluten-free and "paleo," and a couple features spotted by users that are in testing: personalized home pages and functional GIF images. Jessica Lee  |  Print version Don't Stick a Fork in Guest Blogging Yet... January 23, 2014 - Google's Matt Cutts has issued a warning shot to low-quality guest blogs. No one would argue that spammers haven't been abusing guest blogging, but it can be done with integrity, and quality. Here's why guest blogging won't go away in 2014. Jon Ball  |  Print version Reputation Management Mistakes, Challenges & Solutions for 2014 at ClickZ Live New York January 23, 2014 - With only a couple of months to go until the inaugural ClickZ Live New York show, we catch up with one of our forthcoming keynote speakers, Andy Beal, CEO of Trackur.com, who gives us his thoughts on reputation management for marketers. ClickZ  |  Print version What is Duplicate Content? January 23, 2014 - Duplicate content comes in many forms on the web, and each one can negatively impact your SEO efforts. Here are the most common types of duplicate content, how it can impact your site's search rankings, and how to fix duplication issues. Dave Davies  |  Print version How to Integrate Content Marketing – Your Path to ROI January 23, 2014 - By integrating your content marketing with all the other elements of your marketing, sales, and branding processes, your content will have a much wider appeal, more visibility, and deliver greater results and benefits. Here's how to make it work. Brad Miller  |  Print version New Google Shopping Overview & 4 New Tools January 23, 2014 - Google Shopping's latest campaigns structure changes the already significant paid Product Ads on Google Shopping completely. Google Product Listing Ad (PLA) structure and management is changing fundamentally. Are you ready? Mary Weinstein  |  Print version   Webinars Upcoming Events PPC Pause and Reflections for 2013 A Whole Slew Of Link Building Strategies Well, Hello There: Communicating in Your Customer's Language SES London February 10-13, 2014 SES Jakarta March 18-19, 2014 ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 28-29, 2014 Featured Jobs White Papers Wanted: HTML, CSS, WordPress Knowledge Wanted: HTML, CSS, WordPress Knowledge (Agora Inc. ) - Delray Beach - We do things a little differently around here...We want to meet you at a recruiting event... Wanted: Financial Writers and Editors Wanted: Financial Writers and Editors (Agora Inc. ) - Delray Beach - We do things a little differently around here...We want to meet you at a recruiting event... Financial Research Analyst Financial Research Analyst (Agora Inc.) - Delray Beach - WANTED: Financial Research Analyst   One of the world’s most unique and successful financial... Best practices in extracting data from social media Oracle - Jan 7, 2014 Social media and cloud computing Oracle - Jan 7, 2014 Webinar: PPC Pause and Reflections for 2013, Bing Bing - Dec 17, 2013 8 steps to a better social media mix Oracle - Dec 9, 2013

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