SEO Really is Dead, Long Live...Uh...What Should We Call This?

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SEW Daily December  2, 2013  RSS  Like  Follow SEO Really is Dead, Long Live...Uh...What Should We Call This? December 2, 2013 - It seems like "search" is being taken out of "search engine optimization." But perhaps search engine optimization has evolved to the point where we need to refer to it as digital marketing optimization or web presence optimization, or some new term. Mark Jackson  |  Print version How to Build Links to Your Social Profiles December 2, 2013 - In addition to helping your site will rank well in the search results, building links to your social profiles will help increase exposure for your company. Here are some ways to build links (both internal and external) to your social profiles. Kristi Hines  |  Print version The Multi-Platform Majority Has Arrived. Are You Ready? December 2, 2013 - More than half of the U.S. digital population use multiple devices to access the web. As mobile carves out an ever-increasing piece of the digital pie, it's never been more critical to understand and align with the direction of consumer behavior. Eli Goodman  |  Print version Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study] December 2, 2013 - Research by Kenshoo set out to measure the impact that search and social ads have together. What it found was that when a person was exposed to both paid search ads and Facebook ads from the same brand, it saw a lift in ROI for several key metrics. Jessica Lee  |  Print version 57% of Ecommerce Brands Don't Use Site Search in Marketing [Study] December 2, 2013 - A SLI Systems study looks at how many ecommerce sites are integrating valuable on-site search data to improve their marketing campaigns and the user experience; what it found was more than half were not, and 30 percent said they weren't sure how. Jessica Lee  |  Print version   Webinars Upcoming Events A Whole Slew Of Link Building Strategies December 3, 2013 1:00pm ET / 10:00am PT Well, Hello There: Communicating in Your Customer's Language December 5, 2013 1:00pm ET / 10:00am PT PPC Pause and Reflections for 2013 December 12, 2013 1:00pm ET / 10:00am PT SES Singapore December 2-4, 2013 SES London February 10-13, 2014 SES Jakarta March 18-19, 2014 ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 Featured Jobs White Papers Pay-Per-Click Marketing Specialist Pay-Per-Click Marketing Specialist (VONT) - Westbrook - VONT is seeking an experienced PPC Marketing Specialist to join our growing team on-site in our Westbrook,... Webinar: Authoring Your Way to the Semantic Web 3.0, Covario ClickZ Academy - Nov 15, 2013 The Digital Marketing Agency's Guide to Call Tracking LogMyCalls - Nov 14, 2013 A Picture Is Worth 1,000 Words: Using Visuals to Generate Breakthrough Results from Social Media Marketing, Cara Phillips SES Conference & Expo - Nov 26, 2013 A Picture Is Worth 1,000 Words: Using Visuals to Generate Breakthrough Results from Social Media Marketing, Krista Neher SES Conference & Expo - Nov 26, 2013

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