December 2013, Issue 1 - View this email in your browser.

The Moz Top 10

December has sent us a ton of important marketing news! From social to SEO to email marketing, it seems every channel faces big changes as we get ready for the new year.

Here are the 10 best articles in the world of marketing and SEO:

Facebook Brand Pages Suffer 44% Decline in Reach

Are you asking what just happened to Facebook? Online marketers everywhere are noticing a decrease in brand impressions and engagements across the board. Jim Tobin digs and provides us with answers.

Gmail Adds Image Caching: What You Need to Know

This week Google made a big change to Gmail by showing all images by default. Find out what this might mean for open rates, conversions, and what marketers should expect.

Hummingbird's Unsung Impact on Local Search

We don't often think of Google's Hummingbird update in terms of local search results, but local SEO expert David Mihm shows us how the little bird impacted local results in big ways.

How to Improve Your Organic SEO and Beat the Paid Search Results

If you've been watching search results, you know search engines are getting more creative with how they display paid ads. Richard Baxter dives into solid strategies for beating the paid ads with your organic results.

What Actually Makes Things Go Viral Will Blow Your Mind

The website Upworthy has exploded the Internet with its knack for viral content. Most people think it's the catchy headlines that do the trick, but what's really at work?

The MozCast Feature Graph - Tracking Google's Landscape

Have you seen the MozCast Feature Graph, a new tool to track changes in Google search results? Measure changes in Google features like authorship or paid ads over time. Roger says check it out.

How to Grow Your Blog to 100,000 Visits a Month Within 1.5 Years

Neil Patel has made a habit out of starting new blogs and growing them to over a million visitors a year. Each time he does it faster, and hes shares his secrets here.

Getting your Google Plus Brand Page ready for +Post Ads

Big news as Google announces they will allow Google+ pages to turn posts into ads that run across the Google Display Network. Is the world ready for another paid social platform?

How I Got My First 250 Google+ Followers

The most difficult part of any marketing campaign is getting started. Rick Eliason breaks down his strategy for successfully building up a social media presence from scratch.