SEO Updates

Friday, 6 December 2013

Expanding from Local to National SEO with Google Trends

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SEW Daily December  6, 2013
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Expanding from Local to National SEO with Google Trends Expanding from Local to National SEO with Google Trends
December 6, 2013 - Use these tips to take advantage of the regional information that Google Trends is giving you and begin working on multiple local campaigns that will bump you into the desired national rankings you've been vying for.
Matt Morgan  |  Print version
Surprise! Google Updates PageRank Just in Time for Christmas Surprise! Google Updates PageRank Just in Time for Christmas
December 6, 2013 - PageRank may not be dead after all. Google unexpectedly updated PageRank early this morning, just six weeks after head of webspam Matt Cutts told PubCon Las Vegas attendees not to expect another update this year.
Jennifer Slegg  |  Print version
The 'New SEO' is Plain Old Marketing The 'New SEO' is Plain Old Marketing
December 6, 2013 - Sometimes moving forward means going all the way back to the beginning. Even if the SEO tricks are dying out the, technical aspects like speed, structure and optimized hierarchy still matter; the definition of SEO isn't shrinking, but expanding.
Jennifer Van Iderstyne  |  Print version
Google Trends Updates Accommodate Misspellings and Different Meanings Google Trends Updates Accommodate Misspellings and Different Meanings
December 5, 2013 - Several updates have been announced for Google Trends, making the data it provides more useful. It will now work to determine user intent where there is more than one meaning for a word and will take misspellings into account, among other updates.
Jennifer Slegg  |  Print version
Google Webmaster Tools Now Finds Smartphone Crawl Errors Google Webmaster Tools Now Finds Smartphone Crawl Errors
December 5, 2013 - Google Webmaster Tools has made some changes to their crawl errors page to include specific smartphone crawl errors that the Googlebot-Mobilebot discovers while crawling the web as a mobile useragent.
Jennifer Slegg  |  Print version
Matt Cutts: Don’t Stitch Copied Content from Multiple Sites Matt Cutts: Don’t Stitch Copied Content from Multiple Sites
December 5, 2013 - In a recent Google Webmaster Help video, Matt Cutts addressed the question of "stitching" -- taking bits of content from multiple sources and putting them together to create a new article or web page. Cutts said this practice does not add value.
Jessica Lee  |  Print version
Twitter Launches Tailored Audiences Retargeting Product Twitter Launches Tailored Audiences Retargeting Product
December 5, 2013 - Twitter has announced the launch of Tailored Audiences, a retargeting option for advertisers that allows targeting of Promoted Tweets and Accounts based on external user data. Is it an FBX competitor, or will advertisers see the value in both?
Miranda Miller  |  Print version
2013 Search Year in Review with Bing, Yahoo & Ask.com 2013 Search Year in Review with Bing, Yahoo & Ask.com
December 5, 2013 - Curious about the most popular people, places and things in 2013? Bing, Yahoo and Ask reveal the most memorable through search queries that dominated the engines in the past year. Top celebrities, top news and events, and top destinations all covered with
Jessica Lee  |  Print version
5 Steps to Building a Results-Driven Multi-Channel Plan for 2014 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014
December 5, 2013 - Use this 5-step approach to ensure action aligns with performance in your 2014 multi-channel marketing plan. Columnist Rebecca Murtagh shares tips to help marketers better allocate earned, paid and owned resources for optimal results.
Rebecca Murtagh  |  Print version
Google AdWords Call Extensions: Beware the Data Gaps Google AdWords Call Extensions: Beware the Data Gaps
December 5, 2013 - Google AdWords Call Extensions are fundamentally important for online advertising; having a phone number published with your text ad gives you a baseline of how many potential leads or customers are willing to pick up the phone and call.
John Lee  |  Print version
Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers
December 5, 2013 - In several examples, AdGooroo researchers found CPG brands whose top keywords seemed to have little if anything to do with the product itself and would actually put the brand in competition with advertisers outside of its CPG category on the search engine
Richard Stokes  |  Print version
 
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